Tag Archives: b2b

Nick Westergaard

October 14, 2019

Podcast

Building Brands by Changing Habits with Jessica Jensen

jessican jensen on brand

http://traffic.libsyn.com/onbrand/Jessica_Jensen_On_Brand.mp3Podcast: Play in new window | Download“Getting people to change habits and try new things is an exciting challenge for any marketer.” And Jessica Jensen knows a thing or two about marketing challenges. In a career that has taken her …


Nick Westergaard

August 31, 2015

Podcast

Being a Brand Editor with Gaggle’s Rob Yoegel

rob yoegel

http://traffic.libsyn.com/onbrand/Rob_Yoegel_On_Brand_.mp3Podcast: Play in new window | Download“There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to …


Breaking the Boring Barrier of B2B Social Media

There’s a great line in Donny Deutsch’s memoir Often Wrong, Never in Doubt where he goes on a tirade about the shallowness of the advertising industry who, prior to the ’90s, turned their nose up at pharmaceutical advertising. “Where does …