Tag Archives: email marketing

Nick Westergaard

June 1, 2020

Podcast

Mastering Omnichannel Marketing with Rytis Lauris

rytis lauris on brand

“Marketing is becoming more mathematical. You have to start reading the signals of what your customers are telling you.” Ominsend Co-Founder and CEO Rytis Lauris is on a mission to help small- and medium-sized eCommerce businesses understand just that. We discussed this mission and the state of omnichannel marketing this week on the On Brand podcast.


Nick Westergaard

September 1, 2017

Podcast

Social Sound Bite: Why Email Marketing Still Rules

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-79.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed why email should be a bigger part of your marketing strategy. Listen for …


Nick Westergaard

March 25, 2016

Podcast

Social Sound Bite: Email Marketing Is NOT Dead

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-45.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report on which digital marketing tactics are most effective. Guess what? …


Nick Westergaard

December 16, 2015

Digital Marketing Strategy

How to Plan Your Digital Marketing Strategy for 2016

2016 digital marketing strategy

A new year brings new social and digital opportunities for marketers at businesses big and small. As we wrap up one year, many find themselves at the heart of planning for what lies ahead. Specifically, how to up your brand’s …


Nick Westergaard

September 28, 2015

Podcast

Designing the Customer Experience with Justine Jordan

justine jordan

http://traffic.libsyn.com/onbrand/Justine_Jordan_On_Brand.mp3Podcast: Play in new window | Download“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jordan and I spent a lot of time talking about mapping the customer journey …


Nick Westergaard

May 8, 2015

Podcast

Social Sound Bite: Email Emojis, Subject Lines, and Apple Watches

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-17.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at a new study from …


Nick Westergaard

July 11, 2014

Podcast

Why Bother with Content Marketing?

social-brand-chat

http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode32.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question from one of my online MBA students who asked, “With so many brands creating blogs, videos, and more, why even bother …


Nick Westergaard

September 19, 2013

Email Marketing

We Miss You! A Creative Re-Engagement Email Campaign

email re-engagement

Unemotionally Subscribed – People on your list who have not opened or clicked an email message from you in an extended (several months) period of time. They have not unsubscribed. They have not marked your message as spam. They either …


Nick Westergaard

November 5, 2012

Email Marketing / Strategy

Why Louis C.K. Is One of My Favorite Marketers

As I sit here tapping out this post, it’s a commercial break during Saturday Night Live. I’m watching this because tonight’s host Louis C.K. emailed me earlier asking me to do so. OK. So it wasn’t just me. It was …