Tag Archives: content marketing
Encouragement
When my sister was in medical school she shared a fun turn of the phrase with us. One of her colleagues would often compliment students with the stoic praise, “strong work.” And while this has become something of an internal … 
Why Your Brand Needs Youtility (Book Review)
Pssst! I have a secret to tell you about Jay Baer’s new book Youtility. Are you ready? First, as you know I’m a huge fan of Jay’s work including the Social Pros podcast as well as his previous book, The …
What’s on Your Blogging Menu?
Blogging for business is both important and challenging. Google’s Zero Moment of Truth data reminds us that people are now consulting twice as many online sources before formally “shopping” online and off. Studies from the Content Marketing Institute and Marketing …
9 Forms of Visual Content You Need to Know About
Social networks like Facebook, Instagram, Twitter, and Pinterest are hungry for visual content. Many of these platforms have been designed to highlight graphics, and with the opportunity to share insights, information, or even a laugh, it’s time that all brands …
Twitter’s New Vine App Redefines Video Content in Six Seconds
Last Thursday Twitter introduced Vine, an engaging new way to create and share concise mobile video content. Actually, Twitter announced their acquisition of Vine Labs and their signature app. Like all things Twitter, Vine is defined by its brevity. What …
A Content Marketing Miracle on 34th Street
Creating useful content that helps customers solve their problems is anything but a new idea. In fact, you can even find examples of this in unexpected places. While settling in to watch one of my favorite holiday classics, Miracle on …
7 Content Trends B2B Marketers Need to Know About
When it comes to social media marketing in the B2B space, it’s no secret that content is king. For years organizations like the Content Marketing Institute and MarketingProfs have reinforced this axiom with hard facts. The data from the newest …
Breaking the Boring Barrier of B2B Social Media
There’s a great line in Donny Deutsch’s memoir Often Wrong, Never in Doubt where he goes on a tirade about the shallowness of the advertising industry who, prior to the ’90s, turned their nose up at pharmaceutical advertising. “Where does …
Creating Content with Purpose
Social networks, blogs, videos, podcasts, ebooks, and emails — oh my! As marketers, we have one of the most diverse toolboxes at our disposal that we’ve ever had in the history of our trade. As recently as 15 years ago, …
Explosive Content: Do You Light the Fuse & Run or Defuse?
In the ’90s there was a Saturday Night Live sketch starring the late, great Phil Hartman as an avant garde acting teacher. Throughout his instruction he would weave in attention-getting broad generalizations such as “I don’t like women. They don’t …
