Tag Archives: content marketing
What Attributes Make a Top-Notch Content Marketer?
http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode33.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question from Ann McGlynn of St. Paul Lutheran Church who asked, “What is the most important attribute of a top-notch content marketer?” As … 
What Does ‘Everyone’s a Publisher’ Really Mean?
http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode31.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question from our recent Content Marketing Boot Camp in Madison: “What does the expression ‘everyone’s a publisher’ really mean?” This phrase gets tossed about …
4 Content Creation Hacks You Need to Be Using
For years now, marketers have been tossing around phrases like, “content is king” but what does all of this really mean for you and your business?
How to Use SEO to Bring Traffic to Your Website
No matter what stage your company is in – large or small, long-standing or newly emerging – a strong online presence is key to your continued success. You know that, so you built a user-friendly website that will establish your …
How to Curate Content You Find from Your Industry
http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode19.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question from a recent talk with our friends at Social Media Club Des Moines: “When I find an interesting industry piece, how …
How to Develop Content for Different Audience Segments
http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode12.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question we received recently following a Social Media Club Des Moines event: “If our customers have different interests (maybe location or topics), …
How Do You Make Time for Content Marketing?
http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode6.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question via Google+ from Geri Seiberling: “How do you make time for content creation?” Time management is one of the biggest challenges …
Questions Are Currency
How can we create more engaging conversations via social media? How can we develop more helpful content for our online community? These are both common questions for brands of all shapes and sizes. In fact, you can answer these frequently-asked …
What to Do When Writer’s Block Strikes Your Content Marketing
Whether you’re in the B2B, B2C, or non-profit sector, content marketing — blogging, videos, white papers, etc. — is on the rise. The Content Marketing Institute reported in their research across industries that “producing enough content” continues to be a …
The Best Content Isn’t Always Digital
“We’ve updated our toilet paper recommendations recently, so I’m gonna leave you this.” And with that my friendly local plumber, called over to fix a two-shower emergency this past week, handed me a goldenrod 8.5 x 11 flyer. It was …
