Tag Archives: chobani

January 5, 2015


The Role of Brand Voice in Social Media at Chobani

ashley butler chobani

http://traffic.libsyn.com/onbrand/Ashley-Butler-On-Brand.mp3Podcast: Play in new window | Download“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, Ashley Butler has been around for most of the brand’s …

January 14, 2013

Social Media Strategy

Beyond Followers: Elevating Your Passionate Customers

beyond followers

We need more likes on our Facebook page! We need more followers on Twitter! More! More! MORE! Okay. Then what? As brands of all shapes and sizes race to get build an increasingly social brand, the early focus is often …

December 31, 2012

News & Events

2012 Recap: 6 Brand Driven Stories

I’d like to start by stating that I’m not a huge fan of year-end recaps. In fact, prior to writing this I walked by a TV featuring a cable news show with the host and guests decked out in tuxes …

August 13, 2012

Social Spotlight

9 Winning Pinning Strategies for Brands on Pinterest

With comScore clocking Pinterest’s growth rate at 4,000%, it remains the fastest growing social network in the world. With all of these new users jumping on board and pinning their hearts out, how can you ensure that your brand’s products …

7 Ways Instagram Helps Brands Connect Online & Offline

Boasting one new user a second, it’s safe to say that Instagram — in the words of Ron Burgundy — is “kind of a big deal.” The network is on target to reach 100 million users just two years after …

March 12, 2012

Social Spotlight

Picture Perfect: 12 Brands Who Are Rocking Instagram

We all know Instagram is a lot of fun. This iOS photo-sharing app with easy filters and addictive social sharing already boasts over 15 million users and was recently named ‘app of the year’ by Apple’s App Store. As businesses …

Chobani Builds Loyalty with Social Media (Interview)

During a recent Twitter discussion on brands using social media effectively, someone mentioned Chobani greek yogurt. I chimed in noting that I could really use one as I’d just finished a run. Moments later Chobani popped into our conversation offering …