Tag Archives: book review

September 17, 2014

Book Review

Social Media Etiquette: Minding Your Ps & Qs (Book Review)

social media etiquette

Etiquette. At times, it seems the word itself is becoming void in today’s society, but it’s more void still when it comes to social media. There are countless books that have been written about how to do social media right — to …

April 2, 2014

Book Review

Spin Sucks: Is It Time to Change Your Story? (Book Review)

spin sucks book review

Sex sells. But unless you’re actually selling sex, it’s time to try something new. At least that’s one of the points that Gini Dietrich makes in her latest book, Spin Sucks. 

July 15, 2013

Book Review

Why Your Brand Needs Youtility (Book Review)

youtility book review

Pssst! I have a secret to tell you about Jay Baer’s new book Youtility. Are you ready? First, as you know I’m a huge fan of Jay’s work including the Social Pros podcast as well as his previous book, The …

April 26, 2012

Book Review

Gary Vaynerchuk Wants You to Say Thank You (Book Review)

Gary Vaynerchuk is nuts. Nuts in a good way that makes you feel both envious and lazy at the same time. With insurmountable reserves of passion and purpose, his very being embodies what this social media thing is and how …

March 19, 2012

Book Review / Branding

Why You Should Brand Against the Machine (Book Review)

With powerful tools like Google, Facebook, and Pinterest, we don’t need to concern ourselves with dusty concepts like ‘branding’ anymore do we? That’s soooooo old school. Think again. Now more than ever we need to build strong brands to stand …

January 19, 2012

Book Review / Social Spotlight

Chris Brogan’s Google+ for Business (Book Review)

I hate when I lose a good line that I’ve been using. When talking about Google+ I often say, “It’s so early — it’s not like anyone is an expert yet. I mean, no one’s written a book on it.” …

December 12, 2011

Book Review

What I Learned from Steve Jobs (Book Review)

Okay, now that I have your attention, allow me to clarify. I did not have the pleasure of meeting Mr. Jobs. I did, however, have the pleasure of reading Walter Isaacson’s landmark biography on the legendary Apple co-founder and CEO …

October 17, 2011

Book Review

Seth Godin Thinks We Are All Weird (Book Review)

Remember after the Prisoner of Azkaban, when the Harry Potter books got fat? I thought about this recently as I read the latest from Seth Godin, We Are All Weird. Remember when Seth’s books shrunk? In a bit of literary …

September 26, 2011

Book Review / Social Media Strategy

Cut Through the BS on Social Media (Book Review)

There are a lot of books about social media on the market today and coming soon to a bookstore or Kindle near you. But if you’re looking for a book with unmatched tone that cuts through the abstract, fluffy BS …

August 29, 2011

Book Review / Content Marketing

Being King: Why Content Rules (Book Review)

Breaking news! Content is — wait for it — king. What’s that? You already knew that? You’ve heard the phrase ‘content is king’ everywhere and are wanting to know what it really means and, more importantly, what you do next? …