Tag Archives: book review

July 25, 2011

Book Review / Social Business

How to Start Your Now Revolution (Book Review)

How can our business ‘get social’? How do we organize the right team around this and what do they do? And, most of all, how do we know if it’s successful? These are the social media questions that organizations large …

June 27, 2011

Book Review

Launch Your Brand with the Elevation Principle (Book Review)

What do the entrepreneur at the kitchen table and the frustrated corporate marketing exec have in common? Both struggle with launching things. Both have been burned by the broken promises of marketing in our rapidly changing economy. Modern consumers are …

May 23, 2011

Book Review

Book Review – The Referral Engine

Video posting is a great way to integrate your offline personality with your online brand. Connecting offline and online social networking is one of many themes in The Referral Engine (affiliate link), the new book by Duct Tape Marketing’s John …

March 7, 2011

Book Review

Book Review – Neuromarketing

This week I thought I would take a little break and provide a review of a book I read recently that you might find resourceful. As thought leadership is an important part of our business, we try to stay current …