Search Results for: analytics
Meet the Social Brand Forum 2016 Speakers: A Podcast Roundup
Recently, the team at Orbit Media Studios put together an amazing article about ways to get the most from a conference. If you’re planning on attending the Social Brand Forum this year (there’s still time to register), reading it will help you get … 
Get Ready for Social Brand Forum 2016 with Our Summer Reading List
Publishing a book is no small feat. In fact, that’s just the beginning of the process if you hope to actually get your book in the hands of all the people who need to know about it. But marketers (especially …
Practicing Data-Driven Empathy with Andy Crestodina
http://traffic.libsyn.com/onbrand/Andy_Crestodina_On_Brand.mp3Podcast: Play in new window | Download“A bad marketer is one who does things based on their gut.” As the co-founder of Orbit Media, an author, and host of Content Jam in Chicago, Andy Crestodina helps marketers quantify those gut …
8 Content Marketing Tools to Take Your Blog from Unread to Viral
Writing a blog post is hard work. You have to decide on a topic, do some research, find or create a compelling (and legal to use!) image, and do at least one round of editing before you can take pride …
How Snapchat Helps Humanize Brands with Carlos Gil
http://traffic.libsyn.com/onbrand/Carlos_Gil_On_Brand.mp3Podcast: Play in new window | Download“Snapchat is Twitter meets YouTube.” The meteoritic rise of this new network has left many marketers scratching their collective heads. Not Carlos Gil. An early adopter of social media from back when it was …
Social Brand Forum 2016: Speakers Announced, More Coming Soon
We have a very exciting May here at Brand Driven Digital! As you know, my book Get Scrappy: Smarter Digital Marketing for Businesses Big and Small comes out next week (order your copy now for the best price and extras). May is …
Don’t Miss These 3 Things in Your 2016 Marketing Plan
It’s that time of year again. Time for turkey, giving, good cheer, and starting fresh with the new year. And with the new year, a new marketing plan. Last week, Nick shared some great trends and tips for your 2016 …
7 Blogging KPIs You Should Be Tracking to Measure Success
So, you’ve tackled your writer’s block and established a strong content strategy with some of Nick’s blogging tips. You’re consistently producing quality content. You’re on a roll! Don’t stop there. Whether you’re blogging to increase brand awareness, establish thought leadership, or …
3 Meaningful Marketing Metrics to Help You Spend Smarter
U.S. ad expenditure is expected to grow 3.6% by the end of 2015 according to a June forecast from ZenithOptimedia. In 2014, the top 200 U.S. advertisers alone spent $137.8 billion. That’s a staggering number. And during a time when most …
How to Create a Social Media Scorecard
Don’t laugh but social media measurement can be fun — especially when you share the fun with your team. Often, they like seeing what’s working and what’s not. If you invite them into the process they can help you in …
