Publishing a book is no small feat. In fact, that’s just the beginning of the process if you hope to actually get your book in the hands of all the people who need to know about it. But marketers (especially content marketers!) have a bit of an edge over traditional authors, and employ many different kinds of tactics to ensure the success of their publications.
Many of the speakers at Social Brand Forum 2016 are not just masters of the spoken word, but also the written word. There certainly is going to be a lot of talent and knowledge under one roof, come September! To help you prepare, here is a comprehensive list of the books by the speakers at #SocialBrand16.
Jay Baer, Convince and Convert
Topic: Day 1 Closing Keynote – Hug Your Haters: Social Media Disrupted Customer Service And Why That’s Great News (for you)
Book: Hug Your Haters
Have you or the brand you work for every had to deal with online trolls starting problems often without good reason? Jay Baer’s latest book Hug Your Haters is all about how to deal with both reasonable and completely unreasonable negative public feedback. Luckily for Social Brand Forum attendees, he’ll be breaking down some of the most important principles during his closing keynote of the first day of Social Brand Forum! Plus everyone who registers gets a FREE copy of Hug Your Haters. Register now.
Joe Pulizzi, Content Marketing Institute
Topic: Day 1 Morning Keynote – Content Inc.
Book: Content Inc.
It seems appropriate that the morning keynote on Day 1 be led by none other than Joe Pulizzi, who has made a career out of understanding how content drives customer action. His recent publication of the book Content Inc. breaks down the lessons he’s learned while running Content Marketing Institute for the past 6 years, with a special focus on entrepreneurs. Big brands aren’t the only ones in need of a solid content marketing strategy, after all.
Gini Dietrich, Arment Dietrich
Topic: Day 2 Closing Keynote – The PESO Method: How to Integrate Your Social Brand
Book: Spin Sucks
Gini Dietrich shows you how to take the best parts out of the field of PR, without the BS typically associated with the idea of “spin.” As marketers, we should always focus on being open and honest with our audience. Gini Dietrich’s approach to marketing involves integrating different client communication mediums to find success with various campaigns. Both her book, Spin Sucks, and her Social Brand Forum speaking topic focus on these ideas.
Gini is also the co-author of Marketing in the Round.
Andy Crestodina, Orbit Media Studios
Topic: Google Analytics Fundamentals – How to Measure What Matters for Your Business
Book: Content Chemistry
Marketing is part art and part science and Social Brand Forum speaker Andy Crestodina has a great grasp on both. You’ll have a hard time finding a paperback copy of his book Content Chemistry (currently $82 on Amazon due to low supply and high demand), but the Kindle version is a cool $6.49 as of this publication. If you have limited experience in content marketing and want a comprehensive resource that will get you started on the right foot, Content Chemistry is the book for you. Andy Crestodina will be filling in the blanks on attendees knowledge of Google Analytics during his Social Brand Forum speaking topic.
Nick Westergaard, Brand Driven Digital
Topic: Opening Keynote
Book: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small
Of course, it would be remiss if we didn’t end the list of books without mentioning Social Brand Forum emcee and organizer Nick Westergaard’s new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. If you haven’t read it yet, it can be summarized as a blueprint for all of your marketing efforts, with a special focus on how to coordinate your digital marketing strategy. Nick Westergaard writes on doing more with less — time, budget, and personnel. What business doesn’t struggle with one or all of these things?
Have you read any of the books of Social Brand Forum? Which ones are your favorites? With any luck, you’ll have the opportunity to connect with your favorite speakers and authors and ask any pressing questions that have come up while reading through their books! Or take to Twitter during the conference to start book club discussions using hashtag #SocialBrand16. We’ll be sharing our favorite insights there as well!
If you haven’t already, make sure to register for Social Brand Forum 2016 — tickets are selling fast and the event is just around the corner!