Category Archives: Measurement & Analytics
Next Steps: How to Create a Meaningful Call to Action
With the sheer volume of content being published online every minute, the competition for capturing attention has never been more fierce. But capturing attention is a mere first step. When someone has given you the precious gift of their time … 
3 Meaningful Marketing Metrics to Help You Spend Smarter
U.S. ad expenditure is expected to grow 3.6% by the end of 2015 according to a June forecast from ZenithOptimedia. In 2014, the top 200 U.S. advertisers alone spent $137.8 billion. That’s a staggering number. And during a time when most …
How to Create a Social Media Scorecard
Don’t laugh but social media measurement can be fun — especially when you share the fun with your team. Often, they like seeing what’s working and what’s not. If you invite them into the process they can help you in …
The Case for Mathematics in Marketing
I went to college to be a mathematician. During my four years at Simpson College, I also added communications and business degrees to my academic fields of study. At the time, I wasn’t sure how all three pieced together (a …
Big Sexy Data: Are You Seeing the Relationship Potential?
We’ve all seen him/her. You know, the well dressed, very attractive girl/guy at the bar trying a little too hard. You look — maybe you can’t take your eyes off him/her — but you know, something’s off. You might strike …
Chrome Update Means It’s Time to Sharpen Your Google Analytics
On Friday Google announced a security improvement for Chrome 25, indicating that all searches would be sent over a Secure Socket Layer (SSL) connection. While this change means nothing new for users signed into Google who’ve already been protected via …
