Search Results for: analytics
Better Brand Experience Through Brand Education with Justin Wartell
http://traffic.libsyn.com/onbrand/Justin_Wartell_On_Brand.mp3Podcast: Play in new window | Download“Experience is the residue brands leave with people after the product’s gone.” Justin Wartell of Monigle knows a thing or two about brand experience. In working with brands as diverse as FedEx, Quiznos, Mass … 
How to Build Brand Loyalty Today and Tomorrow with Barry Kirk
http://traffic.libsyn.com/onbrand/Barry_Kirk_On_Brand.mp3Podcast: Play in new window | Download“Consumers are human beings first.” Duh. Who needs to be reminded of this? I mean, we’ve got our big data, customer analytics, loyalty metrics, key performance indicators, demographics, psychographic profiles, and … Oh yeah. …
Social Sound Bite: Facebook Makes Its Ad Reporting Even Better
http://traffic.libsyn.com/onbrand/Social-Sound-Bite-78.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed Facebook’s latest innovation in advertising analytics: eliminating accidental clicks. Listen for the full …
Connecting the Dots of Customer Experience with Bill Price
http://traffic.libsyn.com/onbrand/Bill_Price_On_Brand.mp3Podcast: Play in new window | Download“Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an author and advisor, he continues to …
Access, Authenticity & Internal Advocacy with Bruce Kennedy
http://traffic.libsyn.com/onbrand/Bruce_Kennedy_On_Brand.mp3Podcast: Play in new window | Download“If you want to be authentic as a brand, you have to be able to make a mistake.” As social media manager for Cision, Bruce Kennedy is on the front lines of the brand’s …
Standing Out by Creating Content Customers Want with Dave Gerhardt
http://traffic.libsyn.com/onbrand/Dave_Gerhardt_On_Brand.mp3Podcast: Play in new window | Download“The only way to stand out is to build a brand.” B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the …
Creating Stories from Customer Empathy with Carla Johnson
http://traffic.libsyn.com/onbrand/Carla_Johnson_On_Brand.mp3Podcast: Play in new window | Download“Brands that we look to, that are charismatic, know their audience. They know who they are.” Stories, personality, and experiences are the building blocks of modern brands of all shapes and sizes. This week, …
2017 Digital Marketing Trends: 25 Experts Weigh In on What to Watch
With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought …
Social Brand Forum 2016 Recap: Photos, Slides, and More
Last Friday, the curtain went down on another successful Social Brand Forum here in the heart of the heartland at the historic Englert Theatre in beautiful downtown Iowa City. Once again, the Midwest’s premier digital marketing event presented a bold intersection …
Ask the Experts: What Marketing Mistakes Are Made Most Often?
People usually ask the experts about best practices and their predictions for the future. While these roundup posts are usually full of useful insights, they’re also incredibly optimistic. And while optimism isn’t necessarily a bad thing, it glosses over real life, …
