“You have to think of your marketing on every channel today. If you’re a restaurant, you can’t just put a picture of garlic knots on Instagram.” This week on the On Brand podcast, we got to talk about food and marketing — specifically content marketing in the food and hospitality industry — with the one, the only David “Rev” Ciancio.
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About Rev Ciancio
Rev Ciancio is a Senior Marketing, Branding and Digital Strategist with 20 years of experience in digital marketing and business development, specializing in hospitality marketing, content and local SEO. He has led many clients to new levels of local, national and international success in the hospitality, financial service and entertainment sectors. He is also former agency owner as well as a former New York City bar owner. Rev is an “expert burger taster” and pens hospitality and marketing tips on his Instagram @revciancio as well as his LinkedIn Profile.
What’s Rev’s deal with burgers? As I answered Rev’s call on Skype, I noticed that his handle was ‘burgerconquest.’ Rev’s history as a marketer began by writing food and hospitality content.
What about restaurant content marketing? Rev shared the three times of year that online menus get the most views and what you can do to create more content around these critical times of year.
“You have to think of your marketing in every channel.” As Rev noted on the podcast, two thirds of your marketing is not controlled by you. Think Google Reviews and Yelp. Rev advises businesses to make sure your info is up to date — everywhere. And don’t forget the three factors that drive local search — distance, relevance, and prominence.
What brand has made Rev smile recently? “Jay Baer at Convince and Convert. His content ensures my future as a marketer.” However, he had to throw in a burger brand as well — White Castle!
As We Wrap …
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On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.
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Until next week, I’ll see you on the Internet!