Help Customers by Building a “Lighthouse Brand” with Scott Wolfe of Levelset


September 23, 2019

scott wolfe on brand

“As an entrepreneur, it’s our job to make something that wasn’t there.” And that’s exactly what New Orleans based entrepreneur Scott Wolfe did in the wake of Hurricane Katrina. With a boom in rebuilding and restoration construction, Wolfe quickly saw that it was challenging for contractors to get paid. In founding Levelset, Wolfe worked to address this head-on. We talked about the zigs and zags of startup branding and content marketing this week on the On Brand podcast.

Enjoy This Episode Now

About Scott Wolfe

A husband, dad, & entrepreneur in New Orleans, Scott founded Levelset to even the $1 trillion construction playing field and make payments easier, faster, and more predictable. Levelset is used by thousands of contractors and suppliers nationwide to make payments easier on billions in contract value each year. Scott is a licensed attorney who previously practiced construction law. Recognized by New Orleans City Business as an “Innovator of the Year” and part of their “Leadership in Law Hall of Fame,” Scott has been on the Silicon Bayou 100 list every year since 2014, is a winner of Idea Village & Jim Coulter’s IDEAPitch, is the ACG’s reigning Emerging Growth Company, and a Junior Achievement Rising Star.

Episode Highlights

“I started to double-click on that problem and it just kept getting bigger.” Scott’s journey was fascinating to listen to. Coming from a family of entrepreneurs and a lawyer by trade, Scott found himself struck by the challenges contractors and construction companies face. And that’s how Levelset was born.

“Helping people is visible when you walk in the front door.” I pointed out to Scott that he mentioned helping people several times during our conversation. He confirmed that this is a big part of every aspect of their business—from an engraving about “helping customers get what their worth” to their customer-first core values.

Scott posed two big questions that every brand should consider: Is your brand authentic in what you say and what you do today? And, if you went out of business today, what problems would emerge in the market place?

“I can’t find the end of the well with how to create more content to help people.” Scott shared the content marketing strategy that lies at the center of Levelset’s go-to-market strategy.

What brand has made Scott smile recently? Scott shared a story about connecting with executives at LegalZoom. He also talked about how helpful LegalZoom and TurboTax were as examples in the founding and growth of Levelset.

To learn more, go to levelset.com.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my book Brand NowDiscover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

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Until next week, I’ll see you on the Internet!

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Nick Westergaard
Email Brand Driven Digital

is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.




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