Category Archives: Social Spotlight
What Your Brand Can Learn from the New Twitter Logo
This blog sits at the intersection of branding and social media. There’s nothing more in the crosshairs of this thesis than the branding of a social network. Last week Twitter unveiled a new logo. A new bird really. When discussing … 
Why You Should Care About Twitter (Even If You’re Not on It)
I speak to groups about social media marketing a lot. The audience make-up can vary greatly when it comes to social adoption from very advanced marketers looking to take their activity to the next level to small businesses trying to …
What the Google+ Redesign Means for Your Brand
Whoa. What Happened? Like many, I was shocked last week when I logged into Google+ and found that the search giant had quietly rolled out a massive revision to their social platform — both in terms of appearance and features. …
Picture Perfect: 12 Brands Who Are Rocking Instagram
We all know Instagram is a lot of fun. This iOS photo-sharing app with easy filters and addictive social sharing already boasts over 15 million users and was recently named ‘app of the year’ by Apple’s App Store. As businesses …
Facebook Timeline for Brand Pages: What You Need to Know
It’s official — Timeline for Facebook Brand Pages gets rolled out universally on March 30th. Users have been playing with many of these features since late last year but now they’ll be applied to the massive social network’s 37 million …
Should Your Business Be on Pinterest?
Chances are Pinterest has come up in a conversation recently. Perhaps it was the source of a recipe from a family gathering. Or maybe it was responsible for a friend’s new interior design. Or maybe you’re a marketer who’s heard …
Chris Brogan’s Google+ for Business (Book Review)
I hate when I lose a good line that I’ve been using. When talking about Google+ I often say, “It’s so early — it’s not like anyone is an expert yet. I mean, no one’s written a book on it.” …
Why Instagram Matters for Brands
There’s been a lot of talk about Instagram lately. Specifically what, if any, role the photo-sharing app should have as businesses build brands online. As new networks crop up left and right from Google+ to Pinterest to Path it’s easy …
Google+ Brand Pages: What You Need to Know
If you’re asking ‘What is Google+?’ here’s a quick primer — Google+ is the latest social networking foray from Google. This network was launched earlier this summer with a stampede for scarce invitations and industry wonks waxing philosophically on whether …
Free eBook! Google+ 101: How the Next Big Thing Can Impact Your Business
From launch hype to the rollout of business pages, the social network from the Internet’s biggest player is taking off fast. To recap all of this and to help your business get involved, I wrote an eBook — Google+ 101: …
