Category Archives: Social Spotlight
4 New Facebook Features & Their Impact on Business
What’s new at Facebook these past few weeks? A lot, as it turns out, with new features of all shapes and sizes being added to the billion-member-plus social network. Some, like mobile sharing, have long been on users’ feature wish … 
What Brands Need to Know About Pinterest Secret Boards
It appears that Pinterest is looking for even more traffic. The social bookmarking network, which hit 10 million unique monthly visitors faster than any other site, just launched a new feature, which should boost traffic even further. However, this time the …
Should Brands Care About Instagram Profiles on the Web?
This week saw an exciting development from Instagram. The funky photo-sharing social site took a step away from their mobile-only roots — where they’d been named the App Store’s App of the Year and garnered record Android downloads — by …
What Facebook’s EdgeRank Algorithm Means for Your Brand
Facebook has a dirty secret. You know that brand page you have where you’re hoping to attract some of Facebook’s 900 million users? You know, the one you put all of your blood, sweat, and tears into posting engaging content …
Why the New Klout Might Be Worth Your Brand’s Time
While the digerati has been a-buzz over the past year, I’ve held off writing about Klout for one reason. This blog sits at the intersection of branding and social media and works to help businesses build more social brands. And …
9 Tips for Building Your Brand with SlideShare
With approximately 58 million unique visitors a month, SlideShare — often called “the YouTube of slide decks” — is no slouch when it comes to social activity. Most of us have probably flipped through an embedded SlideShare — also their …
9 Winning Pinning Strategies for Brands on Pinterest
With comScore clocking Pinterest’s growth rate at 4,000%, it remains the fastest growing social network in the world. With all of these new users jumping on board and pinning their hearts out, how can you ensure that your brand’s products …
What the New LinkedIn Update Means for Your Brand
If you’ve been to LinkedIn lately, you’ve probably noticed that things look a bit different. While LinkedIn doesn’t have us addicted with the co-dependent ferocity of Facebook and Twitter, the executive-focused social network is proving to be a valuable space …
Google+ at One Year: 12 Game-Changing Milestones
My most trafficked post of 2011 occurred exactly one year ago. The post provided early insights and a review of a new social network called Google+. In hindsight the traffic spike isn’t really surprising as it’s a big new social …
7 Ways Instagram Helps Brands Connect Online & Offline
Boasting one new user a second, it’s safe to say that Instagram — in the words of Ron Burgundy — is “kind of a big deal.” The network is on target to reach 100 million users just two years after …
