Category Archives: Branding

May 24, 2012

Branding

How Talk-able Is Your Brand?

Is your brand social? Are you creating shareable content? Is your brand influential? For all of these questions we ask ourselves about important adjectives that our brands should be, we often miss one of the simplest yet biggest ones of …


May 7, 2012

Branding

Digital vs. Human Brand Touch Points

When you take a moment and think about the word ‘touch point’ it’s hard not to be left with a very personal, human feeling. With the rise of new media, marketers are discovering new variations on our brand touch points …


April 16, 2012

Branding

Covering Your Brand’s Bases

With the arrival of baseball season, players and fans alike are emerging from a long winter slumber and, after a burst of spring training, are back to the basics of the game. Peanuts and crackerjack, the fundamentals of keeping score …


April 12, 2012

Branding

When Brands Collide: Facebook Buys Instagram

Earlier this week it was announced that Facebook had acquired funky photo-sharing app Instagram for a cool $1 billion in cash and stock. However, many in the digerati expressed fears about this acquisition, wondering if the giant in Menlo Park …


March 29, 2012

Branding

The Part of Your Brand You Just Can’t Fake

I love tax season. Let me clarify … I love tax season because it gives me the opportunity to enjoy one of my favorite brand experiences — seeing my accountant. What’s next? I look forward to root canals as well?! …


March 19, 2012

Book Review / Branding

Why You Should Brand Against the Machine (Book Review)

With powerful tools like Google, Facebook, and Pinterest, we don’t need to concern ourselves with dusty concepts like ‘branding’ anymore do we? That’s soooooo old school. Think again. Now more than ever we need to build strong brands to stand …


February 13, 2012

Branding / Strategy

How to Build a Brand Blueprint

If you think about it, we’re all in the business of building brands. Whether you’re a scrappy start-up, a non-profit, or a massive corporation. Whether you’re a PR firm, an ad agency, or a digital boutique, the desired result is …


January 16, 2012

Branding

Do You Have Underutilized Brand Touchpoints?

“When you say ‘branding’ what exactly do you mean?” I am continually surprised by how often I have conversations that start like this. It’s true. Branding is a broad pursuit that can take on many forms. It’s so sprawling that, …


Chobani Builds Loyalty with Social Media (Interview)

During a recent Twitter discussion on brands using social media effectively, someone mentioned Chobani greek yogurt. I chimed in noting that I could really use one as I’d just finished a run. Moments later Chobani popped into our conversation offering …


January 5, 2012

Branding

Make 2012 the Year of Your Brand

Have you ever stood amidst the popping champagne corks and the falling confetti and wondered, “Why do people get so worked up about the New Year, anyway?” It’s because the New Year brings new opportunities. It’s a time of fresh …