Category Archives: Branding

December 9, 2013


The Case for Brand Marketing in a Start-Up World

start up

I love Mad Men. But I also hate Mad Men. To be clear, I love the show – the acting, writing, and art direction. However, I dislike that it’s somewhat stunted the idea of marketers for our culture in the …

July 8, 2013


What’s Your Brand Promise?

brand promise

Recently we’ve spent some time exploring what a brand is (and why it matters). We’ve also looked at the spark that gets your brand off the bench and into the game. Today I want to spend some time looking at …

June 10, 2013


Branding vs. Marketing

branding vs marketing

The labels in our industry suck. There I said it. Those words that sit under your logo – are they your slogan, tagline, or brand promise? How about your logo itself – is it a logo, mark, brand, or a …

May 27, 2013


What Star Trek Can Teach Us About Performing a Brand Reboot

brand reboot

Let me make it clear going out the gate that this post is largely inspired by me coming off of a nerd’s dream weekend as a new Star Trek movie was released (and a season finale of Doctor Who to …

Why Your Online Brand Needs Offline Touch Points

brand touch points

One of my favorite photos from our Social Strategy Boot Camp event series is the one above featuring a few attendees having fun with some of our branded stickers. More than being a great shot of people enjoying themselves on-site …

May 16, 2013

Branding / Strategy

How the 4 Ps of Brand Marketing Apply to Digital Marketing

4 ps of marketing

The discipline of brand marketing was created in the 1950s by consumer package goods companies like Procter & Gamble as a way to differentiate their products from their competitors with very similar offerings. Think about the recent example from Mad …

March 25, 2013


What Does Your Brand Stand For?

what does your brand stand for

With all of the shifts that the Internet has brought, many of us don’t know what to do or even where to start. As our megaphone for getting our stories to the masses has changed, many of us are overwhelmed …

January 31, 2013


What Is a Brand?

what is a brand

Believe it or not, one of the questions I hear most often is – what is a brand? It’s no secret that I am a brand-driven guy. As exciting as new technology is, I’ve always viewed social and digital media …

May 31, 2012


Do You Need a Brand Promise?

We hear it all the time. What’s your brand promise? That’s part of your brand promise. Like many ubiquitous statements in the fast-moving marketing zeitgeist the phrase ‘brand promise’ is bandied about with great ease but what does it really …