Category Archives: Branding
The Case for Brand Marketing in a Start-Up World
I love Mad Men. But I also hate Mad Men. To be clear, I love the show – the acting, writing, and art direction. However, I dislike that it’s somewhat stunted the idea of marketers for our culture in the … 
What’s Your Brand Promise?
Recently we’ve spent some time exploring what a brand is (and why it matters). We’ve also looked at the spark that gets your brand off the bench and into the game. Today I want to spend some time looking at …
Branding vs. Marketing
The labels in our industry suck. There I said it. Those words that sit under your logo – are they your slogan, tagline, or brand promise? How about your logo itself – is it a logo, mark, brand, or a …
What Star Trek Can Teach Us About Performing a Brand Reboot
Let me make it clear going out the gate that this post is largely inspired by me coming off of a nerd’s dream weekend as a new Star Trek movie was released (and a season finale of Doctor Who to …
Why Your Online Brand Needs Offline Touch Points
One of my favorite photos from our Social Strategy Boot Camp event series is the one above featuring a few attendees having fun with some of our branded stickers. More than being a great shot of people enjoying themselves on-site …
How the 4 Ps of Brand Marketing Apply to Digital Marketing
The discipline of brand marketing was created in the 1950s by consumer package goods companies like Procter & Gamble as a way to differentiate their products from their competitors with very similar offerings. Think about the recent example from Mad …
What Does Your Brand Stand For?
With all of the shifts that the Internet has brought, many of us don’t know what to do or even where to start. As our megaphone for getting our stories to the masses has changed, many of us are overwhelmed …
What Is a Brand?
Believe it or not, one of the questions I hear most often is – what is a brand? It’s no secret that I am a brand-driven guy. As exciting as new technology is, I’ve always viewed social and digital media …
What Your Brand Can Learn from the New Twitter Logo
This blog sits at the intersection of branding and social media. There’s nothing more in the crosshairs of this thesis than the branding of a social network. Last week Twitter unveiled a new logo. A new bird really. When discussing …
Do You Need a Brand Promise?
We hear it all the time. What’s your brand promise? That’s part of your brand promise. Like many ubiquitous statements in the fast-moving marketing zeitgeist the phrase ‘brand promise’ is bandied about with great ease but what does it really …
