Category Archives: Advertising
Copywriter’s Time Machine: Ted’s Words
Our first client was/is a Cadillac dealership. On the wall of one of their conference rooms is a framed document with advertising copy in it. Yep, ad copy. A copywriter’s dream come true — that their words would live on, … 
Selling Frozen Peas 101
Nick recently discovered an old favorite of ours was on YouTube (above). No, not a favorite TV show or movie, but a short recording of outtakes of Orson Welles recording commercials for a frozen food company. I’ve had a cassette …
The Copywriter’s Time Machine
Yesterday, while mourning Ricardo Montalban (KHAAANNNNN!) I happened upon the above spot for the 1975 Chrysler Cordoba. I have to admit, it kept me laughing for about a half hour solid. Not just the fine corinthian leather but the tastefulness …
Brand New Year
It’s a new year and now that the champagne bottles have been tossed out and the confetti has been cleaned up, we have a lot to do. The economy is in shambles, industries from Wall Street to Main Street are faltering …
Anatomy of an Ad: Fred’s New Job …
If you’ve watched TV lately you’ve noticed that Fred Flintstone has a new job … pitching Geico. Yup, Fred and Wilma have joined the ranks for the gecko, Little Richard, and, of course, the ubiquitous cavemen (soon to be seen …
The Injustice Ends!
In case you haven’t already heard, the caveman from the GEICO ads is getting his own pilot on ABC. Is this a surprising development? Not really. In a time when marketing is content and content turns to marketing, this actually …
The Swing Marketing Advertised
If you haven’t seen this already, check out this hilarious take from Project Cartoon. Jaded or frighteningly realistic? You be the judge. This site is also a fun example of letting users under the hood to play around. If you …
Did you know …
… that marketing campaigns can sponsor events? I knew companies could but I got introduced to this concept just now on the Rose Bowl where viewers will be treated to the “Built Ford Tough Postgame Show.” I’m not sure how …
I Agree with Leo
I regard a great ad as the most beautiful thing in the world. – Leo Burnett I went to the University of Iowa Museum of Art last weekend and saw this statue – Bob’s Big Boy. I love it. I …
I’m Nick Westergaard and I Approve This Blog Post
A recent study pointed out some stunning stats on political advertising. During this month’s election, a viewer watching a 30-minute block of television was, on average, exposed to 4 1/2 minutes of political advertising. The real kicker? In a 30-minute …
