The Swing Marketing Advertised

January 9, 2007

If you haven’t seen this already, check out this hilarious take from Project Cartoon. Jaded or frighteningly realistic? You be the judge.

This site is also a fun example of letting users under the hood to play around. If you click on the ‘Create‘ link you can modify the ‘toon and save it to a unique url that you can give to your friends who in turn will send it to their friends and … I guess it’s also an example of viral marketing. The real kicker? The cartoon’s content itself isn’t original to the site. It’s a pretty prevalent cartoon. What’s original here (beyond the funky Simpsons-esque design) is that it’s user based and can truly grow like an open source project. The cartoonist is even adding new cells from users to subsequent versions.
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is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.