Category Archives: Advertising
Why TiVo Has Us Peeing on Our Advertising
CBS Sunday Morning had a great cover story this morning that seemed to effectively encapsulate the state of the advertising business today. “Cutting Through Advertising Clutter”touches upon the “usual suspect” topics of the death of the TV industrial complex, the … 
Virtual Ad Space
Want to reach the gamer audience? Microsoft-owned Massive Incorporated has it figured out: sell ad space in the virtual universes of video games. The above screenshot from the game “Anarchy Online” illustrates the point beautifully. If you’re promoting Batman Begins, …
Words on Work
Recently I got an info kit from the ad agency Energy BBDO. In the prospectus it contained a remarkable bit of copy that sums up the value of creating advertising for a client and I can’t get it out of …
A Revealing – CORRECTION – Unveiling Look at Branding
I let out an audible “Wow” at the grocery store this afternoon when I saw how closely my regional chain had mirrored the packaging of GE’s Reveal bulbs with its store brand. This couldn’t be a more timely discussion on …
Avoid Marketing Graft
I’m not talking about the graft and vice definition of graft. The graft I’m talking about is the broad definition used to describe the process of joining one thing to another. Like a skin graft. I use this term in …
