http://traffic.libsyn.com/onbrand/Daryl_Weber_On_Brand.mp3Podcast: Play in new window | Download“In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber …
I’ll admit it. Selfies aren’t my favorite thing in the world. Plus we all have that one friend, right? The one who over shares a selfie every day that looks similar to the one shared yesterday. And yet, I recently …
We need more likes on our Facebook page! We need more followers on Twitter! More! More! MORE! Okay. Then what? As brands of all shapes and sizes race to get build an increasingly social brand, the early focus is often …
Boasting one new user a second, it’s safe to say that Instagram — in the words of Ron Burgundy — is “kind of a big deal.” The network is on target to reach 100 million users just two years after …
Is your brand social? Are you creating shareable content? Is your brand influential? For all of these questions we ask ourselves about important adjectives that our brands should be, we often miss one of the simplest yet biggest ones of …
With the arrival of baseball season, players and fans alike are emerging from a long winter slumber and, after a burst of spring training, are back to the basics of the game. Peanuts and crackerjack, the fundamentals of keeping score …
We all know Instagram is a lot of fun. This iOS photo-sharing app with easy filters and addictive social sharing already boasts over 15 million users and was recently named ‘app of the year’ by Apple’s App Store. As businesses …
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