Tag Archives: visual content

Nick Westergaard

August 17, 2016

Social Spotlight

Instagram Stories: Better for Users, Better for Brands

As I mentioned last month, Instagram is a powerful social network. So I was a bit surprised last week when they announced that they were stealing a feature from social juggernaut Snapchat. In fact, they didn’t even bother to change …

Nick Westergaard

May 8, 2015


Social Sound Bite: Email Emojis, Subject Lines, and Apple Watches

social sound bite

http://traffic.libsyn.com/onbrand/Social-Sound-Bite-17.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at a new study from …

Nick Westergaard

July 23, 2013

Brand Snapshot

#RoyalBaby Provides Brands with Opportunities for Timely Content

bdd brand snapshot

It’s a boy! As Catherine, Duchess of Cambridge, and husband Prince William welcomed their first child Monday, many brands wanted to take advantage of the opportunity to join in the celebration. While some like Fitness Magazine (below) popped virtual bottles, …

Nick Westergaard

April 18, 2013

Content Marketing

9 Forms of Visual Content You Need to Know About

visual content

Social networks like Facebook, Instagram, Twitter, and Pinterest are hungry for visual content. Many of these platforms have been designed to highlight graphics, and with the opportunity to share insights, information, or even a laugh, it’s time that all brands …