#RoyalBaby Provides Brands with Opportunities for Timely Content


July 23, 2013

bdd brand snapshot

It’s a boy! As Catherine, Duchess of Cambridge, and husband Prince William welcomed their first child Monday, many brands wanted to take advantage of the opportunity to join in the celebration. While some like Fitness Magazine (below) popped virtual bottles, other top brands cleverly leveraged the #RoyalBaby to create pieces of visual content for sharing on Facebook, Instagram, and more. Here are a few of our favorites. 

Fitness Magazine

fitness #royalbaby

Coca-Cola

Do they call it soda or pop in England? Either way, Coca Cola was ready for a royal celebration with their clever image.

coke royal baby

Nissan

“A growing family needs a special ride to protect its real precious cargo.” The message and image were timely, relevant, and perfect for Nissan’s target audience.

nissan #royalbaby

Oreo

We weren’t surprised to see visual content king Oreo with another timely and winning graphic. Prepare the royal bottle service, indeed.

oreo #royalbaby

MINI

Great things come in small sizes. British automaker MINI jumped in to celebrate the royal arrival with many kinds of content. From graphics to videos, the brand really took advantage of the day and their UK roots.

Lululemon

Fresh content for a fresh prince! Yoga apparel brand, Lululemon shared this image shortly after the announcement was made. One can’t help but wonder what they had in store if the baby was a girl.

lululemon #royalbaby

Disney

Disney took the baby theme and ran with it. Avid watchers will appreciate their blog post dedicated to Disney royal babies, including the likes of Hercules, Aurora, and Simba.

For all brands, this royal occasion is another reminder of how current events can be an opportunity for content creation and newsjacking. As the examples above show, there are many ways to take the news and run with it, but being prepared is key.

What other brands did you see with creative content for the royal delivery?

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Macy Koch
Email Brand Driven Digital

is the Marketing Manager at Barefoot Books. As an innovative marketer and entrepreneur, she can spot opportunities to strengthen brands and businesses alike. She’s been quoted in Fast Company and has been called “the bees-knees” by Foursquare founder, Dennis Crowley.




4 comments
RaulColon
RaulColon

Thanks for capturing these examples. I have been so busy I missed most of them. I might be using this post as an example to my clients when they ask me what they can create content about. 

Not a fan of Coke but really enjoyed the ad. 

NickWestergaard
NickWestergaard moderator

@RaulColon Thanks Raul! @macykoch did an awesome job on this post and helped us do a bit of #newsjacking by "covering" it from the brand side. Definitely some great idea starters for sharing with clients. We keep a growing bank of helpful screenshots.

Thanks for reading, commenting, and sharing!