Category Archives: Brand Snapshot
Salvation Army Creates a Meaningful Message from a Simple Viral Debate
Ah, yes. Here we are again, on the cusp of another great internet phenomenon. This time, it’s a pair of legs. If you haven’t yet heard, Instagram user Hunter Culverhouse posted a photo of a pair of legs covered in … 
Bombas Socks’ Marketing Strategy Encourages Us to “Bee Better”
Four years ago, David Heath and Randy Goldberg learned what the most frequently requested item was at homeless shelters: socks. This simple fact was the inspiration behind Bombas Socks, a startup that equips the buy-one-donate-one business model and pairs it …
Sidecar Uses Social Media in the Battle for Ride-Share Market Share
With gorilla-sized Uber controlling the majority of the ride-sharing market, competitors such as Sidecar must get creative with their marketing. With 20,000 Facebook likes, 14,000 Twitter followers, and just over 1,000 Instagram followers, Sidecar’s social presence is relatively small (Uber’s …
How One Small Business Uses Social Media to Showcase Their Passion
Introduced in the 19th century and a staple of many childhoods, the bicycle is one of the most commonly used and familiar modes of transportation around. Americans have become so familiar with the vehicle that most of us never even …
Lord & Taylor Surprises and Delights with #Obsessed Twitter Campaign
Lord & Taylor (65,100 Twitter followers) may be the oldest specialty retail department store in the country, but many would consider their social media presence to be lagging behind competitors Barneys (376,000 followers), Neiman Marcus (303,000), Bloomingdale’s (286,000) and, in …
Richard Branson’s Gossip Mill, AKA Genius in Viral Marketing
Success in viral marketing is a coveted accomplishment marketers have spent years worth of budgets attempting to attain. Although no one has quite figured out the perfect recipe for virality, we’ve all envied those well-known brands that seem to do …
The Hottest Social Media Campaigns of Summer
Summertime brings around the best weather, the best foods (hello State Fair corndogs!), and arguably, the best social media campaigns. I may be a bit over-excited here in my sunshine-induced happiness, but I really believe I’ve been seeing some of …
Airbnb’s Social Strategy Shows the World May Not Be So Big After All
If you’re an avid traveler, there’s a good chance you’ve used Airbnb. Or at the very least you recall their hilariously odd campaign during the 2008 Presidential Election, when all anybody wanted for breakfast was either a box of Obama …
(RED) Social Media Drives Traffic, Awareness, & Donations
In the fight against AIDS, (RED) — founded in 2006 by Bono and Bobby Shriver — is using social media to drive foot-traffic, awareness, and donations with the help of some well-known celebrities.
Startup Tonguespank Uses Social Media to Spice Up Business
Tonguespank Spice Company is a growing startup out of Chicago, aiming to “make boring food exciting” with intricately designed spices. Like any other startup, they have to bootstrap to make the most of their marketing budget. The answer these days …
