Category Archives: Brand Snapshot

Laura Cyrek

By Laura Cyrek on October 27, 2016

Brand Snapshot

Salvation Army Creates a Meaningful Message from a Simple Viral Debate

bdd brand snapshot

Ah, yes. Here we are again, on the cusp of another great internet phenomenon. This time, it’s a pair of legs. If you haven’t yet heard, Instagram user Hunter Culverhouse posted a photo of a pair of legs covered in …


Laura Cyrek

By Laura Cyrek on September 30, 2015

Brand Snapshot

Bombas Socks’ Marketing Strategy Encourages Us to “Bee Better”

bdd brand snapshot

Four years ago, David Heath and Randy Goldberg learned what the most frequently requested item was at homeless shelters: socks. This simple fact was the inspiration behind Bombas Socks, a startup that equips the buy-one-donate-one business model and pairs it …



Laura Cyrek

By Laura Cyrek on March 25, 2015

Brand Snapshot

How One Small Business Uses Social Media to Showcase Their Passion

bdd brand snapshot

Introduced in the 19th century and a staple of many childhoods, the bicycle is one of the most commonly used and familiar modes of transportation around. Americans have become so familiar with the vehicle that most of us never even …


Laura Cyrek

By Laura Cyrek on January 14, 2015

Brand Snapshot

Lord & Taylor Surprises and Delights with #Obsessed Twitter Campaign

bdd brand snapshot

Lord & Taylor (65,100 Twitter followers) may be the oldest specialty retail department store in the country, but many would consider their social media presence to be lagging behind competitors Barneys (376,000 followers), Neiman Marcus (303,000), Bloomingdale’s (286,000) and, in …


Laura Cyrek

By Laura Cyrek on October 20, 2014

Brand Snapshot

Richard Branson’s Gossip Mill, AKA Genius in Viral Marketing

bdd brand snapshot

Success in viral marketing is a coveted accomplishment marketers have spent years worth of budgets attempting to attain. Although no one has quite figured out the perfect recipe for virality, we’ve all envied those well-known brands that seem to do …


Macy Koch

By Macy Koch on August 20, 2014

Brand Snapshot

The Hottest Social Media Campaigns of Summer

bdd brand snapshot

Summertime brings around the best weather, the best foods (hello State Fair corndogs!), and arguably, the best social media campaigns. I may be a bit over-excited here in my sunshine-induced happiness, but I really believe I’ve been seeing some of …


Laura Cyrek

By Laura Cyrek on June 18, 2014

Brand Snapshot

Airbnb’s Social Strategy Shows the World May Not Be So Big After All

bdd brand snapshot

If you’re an avid traveler, there’s a good chance you’ve used Airbnb. Or at the very least you recall their hilariously odd campaign during the 2008 Presidential Election, when all anybody wanted for breakfast was either a box of Obama …


Macy Koch

By Macy Koch on June 4, 2014

Brand Snapshot

(RED) Social Media Drives Traffic, Awareness, & Donations

red social media

In the fight against AIDS, (RED) — founded in 2006 by Bono and Bobby Shriver — is using social media to drive foot-traffic, awareness, and donations with the help of some well-known celebrities.


Laura Cyrek

By Laura Cyrek on March 26, 2014

Brand Snapshot

Startup Tonguespank Uses Social Media to Spice Up Business

bdd brand snapshot

Tonguespank Spice Company is a growing startup out of Chicago, aiming to “make boring food exciting” with intricately designed spices. Like any other startup, they have to bootstrap to make the most of their marketing budget. The answer these days …