Tag Archives: social media strategy

December 14, 2016

Social Media Strategy

Where Should You Focus Your Social Media Marketing?

During the Birds of a Feather discussion on social media marketing at this year’s Social Brand Forum, I was asked … If you could recommend one social media platform a company could use, which one would it be? And, secondarily, does social media …

November 16, 2016

Digital Marketing Strategy

You Need to Deadhead Your Marketing to Grow Your Business


Fall is upon us! I celebrated by throwing my front porch flowers away. This might sound like a pessimistic way to celebrate the season but in doing so I was reminded of how much I loved my flowers. We have …

February 4, 2015


Don’t Overlook What’s Underneath Your Fancy Social Content

social content

“Clothes make the man. Naked people have little or no influence in society.” – Mark Twain “The beauty of a woman is not in the clothes she wears, the figure that she carries, or in the way she combs her …

November 10, 2014

Social Media Strategy

The Secret to Digital Marketing in a Regulated Industry

regulated industry

“We can’t do that! We’re in [INSERT BORING REGULATED INDUSTRY HERE].” How often have you heard this? Maybe you’ve even said this. In either case, don’t worry. All of the bells and whistles of social media and digital marketing often …

August 29, 2014


How Do You Keep Up with Everything — Like Hyperlapse?


http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode37.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question I get all the time online and off, “How do you keep up with everything? There are updates to social networks …

August 1, 2014


How Do You Measure What Matters with Social Media?


http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode34.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question from Nick Franceschi who asked, “How do you measure what matters when it comes to social media?” As we’ve discussed before, there …

October 7, 2013

Social Media Strategy

Social Media’s Chicken and Egg Dilemma

social media chicken and egg

When it comes to social media, many marketers unwittingly end up in a paradox of circular thinking. How often have you heard – or perhaps even said yourself – something like the following, “Our current social media efforts aren’t working. …

August 15, 2013

Social Media Strategy

How to Create a Social Media Editorial Calendar

social media editorial calendar

Is your brand new to social media? Are you looking for a way to add purpose to your content? An editorial calendar may be your solution. Whether you’re planning communications for a large corporation or a small non-profit organization, there …

June 6, 2013

Social Business

Empowering Your Employees as Social Brand Ambassadors

employee social media

Organizations large and small from both the for-profit and non-profit sectors often cite their people as one of their brand’s greatest assets. While some have taken steps toward empowering their team members as brand ambassadors offline, few have developed a …

March 18, 2013

Blogging / Social Media Strategy

What If You Can Only Do One Thing on Social Media?

one thing on social media

“If you’re strapped for time and money and can only do one thing on social media, what should that be?” This was the question posed at one of our recent Social Strategy Boot Camp events. Many marketers — especially small …