Tag Archives: marketing

Nick Westergaard

January 20, 2020

Podcast

Marketing as Attraction vs. Marketing as Retention with Wayne Mullins

“Marketing is your ability to attract and keep customers. Most confuse the definition of marketing with the definition of advertising.” This week on the On Brand podcast, I chatted with Wayne Mullins, Founder of Ugly Mug Marketing. We talked about how to avoid checklist marketing (a favorite topic of mine), investing in the right end of the customer experience, and the role of social media today. Enjoy!



Nick Westergaard

June 10, 2013

Branding

Branding vs. Marketing

branding vs marketing

The labels in our industry suck. There I said it. Those words that sit under your logo – are they your slogan, tagline, or brand promise? How about your logo itself – is it a logo, mark, brand, or a …


Nick Westergaard

March 20, 2009

Advertising

Muppets on Marketing

The above scene from The Muppets Take Manhattan is one that Dean and I both hold near and dear for obvious reasons. But there is a very simple truth exposed by Kermit as he helps an all-frog ad agency struggle …


Nick Westergaard

March 18, 2009

Customer Service / Strategy

Is It Hard to Do Business with You?

Last weekend I went to the store to buy Monopoly and it was damn hard. If you’ve ventured down the game aisle of late you’ve probably noticed that there are a few more versions of the Parker Brothers classic including …