Tag Archives: copywriting

January 27, 2020


Creating a Conversational Brand with Nick Usborne

nick usborne on brand

“Bad writing can undermine everything you’re trying to do.” As someone who started out as a marketing copywriter and who still spends a lot of time today teaching business writing and writing books, I couldn’t wait to talk to copywriting and web writing expert Nick Usborne about how the words we use help us build better brands. We discussed this and much more this week on the On Brand podcast.

August 1, 2016


How Stories Can Help Your Brand Stand Out with Aaron Orendorff

aaron orendorff on brand

http://traffic.libsyn.com/onbrand/Aaron_Orendorff_On_Brand.mp3Podcast: Play in new window | Download“It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do we need another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s …

October 28, 2015

Blogging / Content Marketing

5 Strategies for Writing Compelling Marketing Headlines

We’re all guilty of it. We spend hours writing and obsessing over every word in our blog posts, newsletters, and press releases and then quickly wrap things up with the headline. Unfortunately, according to the “Father of Advertising” David Ogilvy, …

February 18, 2013


The 4 Most Powerful Words a Marketer Can Use

You often hear couples talk about saying those three little words — I love you. However, in the relationship between a brand and their customers, it’s four little words that can make all the difference in the world.

May 30, 2011


The New Old-Fashioned Blog Headline Formula

It all comes down to the headline. You could have the most well-crafted ad or in this case, blog post, and yet if the headline isn’t right a majority of your audience will never make it there. What’s a copywriter/blogger …

June 11, 2009


Now Hear This

Now is the winter of our discontent … Those opening lines from Richard III crossed my mind earlier today while driving past our local Shakespeare Festival stage in Iowa City, where the Bard’s tale of a physically and mentally disfigured …

April 9, 2009


Words Matter

This morning on my way to may favorite local coffee shop, I found myself practicing my order. Let me back up … I was practicing because more often than not I get coffee from my favorite non-local shop, the Starbucks …

March 20, 2009


Muppets on Marketing

The above scene from The Muppets Take Manhattan is one that Dean and I both hold near and dear for obvious reasons. But there is a very simple truth exposed by Kermit as he helps an all-frog ad agency struggle …