Tag Archives: content creation

Nick Westergaard

By Nick Westergaard on February 27, 2017


How to Aim Your Brand for a Content Marketing Win with Doug Kessler

doug kessler on brand

http://traffic.libsyn.com/onbrand/Doug_Kessler_On_Brand.mp3Podcast: Play in new window | Download“A brand is a set of promises. If you break that, you hurt the brand.” With a storied career in advertising including his current gig as co-founder and creative director of the Velocity Partners …

Jodie Toohey

By Jodie Toohey on December 7, 2016

Content Marketing

How You Can Use the 4 Cs to Tell Better Marketing Stories

If you pay attention at all to the latest marketing techniques and tactics, you undoubtedly have heard the importance of telling stories. Tell your brand’s story. Tell your customer’s story. There’s been advice on what kind of stories to tell …

Nick Westergaard

By Nick Westergaard on August 1, 2016


How Stories Can Help Your Brand Stand Out with Aaron Orendorff

aaron orendorff on brand

http://traffic.libsyn.com/onbrand/Aaron_Orendorff_On_Brand.mp3Podcast: Play in new window | Download“It’s almost cliche to say but the Internet is challenging. There’s so much noise. Why do we need another blog or another channel?” While digital media has provided more opportunities for building brands online, it’s …

Maddy Osman

By Maddy Osman on June 9, 2016

Content Marketing

8 Content Marketing Tools to Take Your Blog from Unread to Viral

content marketing tools

Writing a blog post is hard work. You have to decide on a topic, do some research, find or create a compelling (and legal to use!) image, and do at least one round of editing before you can take pride …

Jodie Toohey

By Jodie Toohey on June 1, 2016

Content Marketing

Why You Should Activate Your Content (And How to Do It)


In your English or Language Arts classes growing up, you were probably told to write active, instead of passive, sentences. (Or at least I hope you were.) Like “Show, Don’t Tell,” the mantra, “Write Active, Not Passive,” helps when writing …

Taylor Corrigan

By Taylor Corrigan on April 27, 2016


4 Tips for Avoiding Writer’s Block with Your Blog

Whether you have a blog that needs updating daily, weekly, or even monthly, writer’s block is something that happens to the best of us. If it’s your first blog post you may be stuck thinking that every word should be …

Jordan Rose

By Jordan Rose on April 6, 2016

Content Marketing

How to Reach Your Target Audience with the Right Message

target audience

Speaking to the right audience is perhaps the single most important component of communication. Why? Because if you’re not communicating with potential customers, members or supporters, you’re wasting time. If you doubt the power or importance of reaching your intended …

Jodie Toohey

By Jodie Toohey on October 21, 2015

Content Marketing

How to Write Content That Connects with Your Customers

content writing

Last week at the Social Brand Forum 2015, Amber Naslund talked about using social data to create a total profile of a customer beyond simple demographics like gender, income, and age. This whole dimensional profile allows you to understand how to work …

Nick Westergaard

By Nick Westergaard on June 17, 2015


Are You Making Your Marketing?

making your marketing

What the hell is all that noise? That thought was going through my head as I traversed the crowded hallways of the Austin Convention Center at the annual SXSW Interactive conference this past March. Each year this event draws thousands …

Nick Westergaard

By Nick Westergaard on March 11, 2015

Content Marketing

When It Comes to Content Marketing, Less Can Be More

less is more

While we may not own up to it, one of the concepts that most of us believe in is that more is better. More time spent on a plan makes it better. More meetings means something is more thought out. …