Tag Archives: content creation
When It Comes to Content Marketing, Less Can Be More
While we may not own up to it, one of the concepts that most of us believe in is that more is better. More time spent on a plan makes it better. More meetings means something is more thought out. … 
Social Sound Bite: A Modern Family Content Marketing Lesson
http://traffic.libsyn.com/onbrand/Social-Sound-Bite-7.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products …
The Lowdown on Repurposing Content & Dreamforce 2014
http://dl.dropboxusercontent.com/u/5985866/SocialBrandChat/SocialBrandChatEpisode40.mp3Podcast: Play in new window | DownloadThis week on Social Brand Chat presented by KXIC we discussed a question from my Content Marketing Boot Camp at MarketingProfs B2B Marketing Forum last week in Boston, “Is it OK to repurpose content?” …
4 Content Creation Hacks You Need to Be Using
For years now, marketers have been tossing around phrases like, “content is king” but what does all of this really mean for you and your business?
Content Creation vs. Curation
A recent study from MarketingProfs and the Content Marketing Institute on the state of content marketing reported that B2B marketers’ chief concern was producing enough content. This represents a shift, as in previous years the biggest challenge had been creating …
Twitter’s New Vine App Redefines Video Content in Six Seconds
Last Thursday Twitter introduced Vine, an engaging new way to create and share concise mobile video content. Actually, Twitter announced their acquisition of Vine Labs and their signature app. Like all things Twitter, Vine is defined by its brevity. What …
