Social Sound Bite: Twitter Sharing Drops 11% in a Month

December 11, 2015

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data on social media sharing that Twitter will want to take note of. After discontinuing support for tweet counts on their share button last month, Shareaholic reports that sharing via Twitter is down 11%. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

  • Here’s the full report on Twitter sharing from Shareaholic.
  • We also took a moment to take a lesson from Senator Joni Ernst’s recent Twitter fail! Iowa’s Junior Senator congratulated the Hawkeyes (in a now-deleted tweet) on their win last Saturday over Michigan State. The problem? The Hawks had just lost the game. Watch your scheduled tweets, my friends …

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Steve LaCroix, CMO of Minnesota Vikings.

Last but not least …

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  • OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.

Until next week, see you on the Internet!

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is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.