Category Archives: Strategy
Are You Making Your Marketing?
What the hell is all that noise? That thought was going through my head as I traversed the crowded hallways of the Austin Convention Center at the annual SXSW Interactive conference this past March. Each year this event draws thousands … 
‘Mail Kimp’ Matters: Top of Mind in the Digital Age
There are many things about traditional media that are broken. However, traditional media dynamics such as top-of-mind awareness and word-of-mouth marketing are alive and well and have only been enhanced by new media and technology.
Don’t Overlook What’s Underneath Your Fancy Social Content
“Clothes make the man. Naked people have little or no influence in society.” – Mark Twain “The beauty of a woman is not in the clothes she wears, the figure that she carries, or in the way she combs her …
Online Isn’t Always the Answer
Over the holidays a relative of mine who has a profitable side business took me aside and asked for my help. His question: should I have a website? My answer may surprise you.
The Bar Has Been Raised
There’s more to social media than just Facebook and Twitter. New networks are emerging left and right. You don’t just have to start that blog you’ve been pestered about. Now you have to be a full-blown content creator. I know …
Creative Marketing Today
A few weeks back my friends at Buffer invited me to moderate their #Bufferchat on Twitter on the topic of creative marketing. Creativity has always been an important tool for marketers, serving as either a campaign ingredient or embodied by …
The Impact of Video on Nonprofit Fundraising
This summer, the ALS Ice Bucket Challenge exploded across the World Wide Web as millions of people took to Facebook to post videos of themselves asking their peers to donate to the ALS Association. The Ice Bucket Challenge donations reached …
Techweek Chicago Recap: Howard Tullman on Brand Experiences
Recently, I headed to the Windy City for Techweek Chicago, a weeklong celebration of tech, entrepreneurship, and digital media. I had the opportunity to meet, connect with, and absorb insights from top minds at brands like NASCAR, Dropbox, ESPN, and …
Is There Really No Such Thing As Bad Publicity?
There’s no such thing as bad publicity. (Right?) How often have you heard that? This adage gets tossed about cavalierly but if you take a step back and think about it — especially in today’s digitally driven zeitgeist — it’s …
Earned Media: The Case For Telling Better Stories Online
In the recent State of Media Report by Vocus, reporters revealed that they are quite likely to find stories or story ideas using social media. And while this is the case, there was an overwhelming response that most still prefer …
