Category Archives: Strategy

Nick Westergaard

June 17, 2015

Strategy

Are You Making Your Marketing?

making your marketing

What the hell is all that noise? That thought was going through my head as I traversed the crowded hallways of the Austin Convention Center at the annual SXSW Interactive conference this past March. Each year this event draws thousands …


Nick Westergaard

May 13, 2015

Strategy

‘Mail Kimp’ Matters: Top of Mind in the Digital Age

top of mind

There are many things about traditional media that are broken. However, traditional media dynamics such as top-of-mind awareness and word-of-mouth marketing are alive and well and have only been enhanced by new media and technology.


Kary Delaria

February 4, 2015

Strategy

Don’t Overlook What’s Underneath Your Fancy Social Content

social content

“Clothes make the man. Naked people have little or no influence in society.” – Mark Twain “The beauty of a woman is not in the clothes she wears, the figure that she carries, or in the way she combs her …


Nick Westergaard

January 28, 2015

Strategy

Online Isn’t Always the Answer

online answer

Over the holidays a relative of mine who has a profitable side business took me aside and asked for my help. His question: should I have a website? My answer may surprise you.


Nick Westergaard

October 27, 2014

Marketing Integration / Strategy

The Bar Has Been Raised

the bar has been raised

There’s more to social media than just Facebook and Twitter. New networks are emerging left and right. You don’t just have to start that blog you’ve been pestered about. Now you have to be a full-blown content creator. I know …


Nick Westergaard

October 8, 2014

Strategy

Creative Marketing Today

creative marketing

A few weeks back my friends at Buffer invited me to moderate their #Bufferchat on Twitter on the topic of creative marketing. Creativity has always been an important tool for marketers, serving as either a campaign ingredient or embodied by …


Caitlin Wiedenheft

September 22, 2014

Marketing Integration / Strategy

The Impact of Video on Nonprofit Fundraising

nonprofit video

This summer, the ALS Ice Bucket Challenge exploded across the World Wide Web as millions of people took to Facebook to post videos of themselves asking their peers to donate to the ALS Association. The Ice Bucket Challenge donations reached …


Macy Koch

July 14, 2014

Strategy

Techweek Chicago Recap: Howard Tullman on Brand Experiences

techweek chicago

Recently, I headed to the Windy City for Techweek Chicago, a weeklong celebration of tech, entrepreneurship, and digital media. I had the opportunity to meet, connect with, and absorb insights from top minds at brands like NASCAR, Dropbox, ESPN, and …


Nick Westergaard

June 23, 2014

Strategy

Is There Really No Such Thing As Bad Publicity?

bad press

There’s no such thing as bad publicity. (Right?) How often have you heard that? This adage gets tossed about cavalierly but if you take a step back and think about it — especially in today’s digitally driven zeitgeist — it’s …


Macy Koch

April 23, 2014

Strategy

Earned Media: The Case For Telling Better Stories Online

In the recent State of Media Report by Vocus, reporters revealed that they are quite likely to find stories or story ideas using social media. And while this is the case, there was an overwhelming response that most still prefer …