Category Archives: Social Media Strategy
Don’t Be Afraid to Borrow Social Media Recipes
A word often paired with social media is ‘engagement.’ It’s true. Social media is an engaging medium. While this is exciting for many, some brands see this as a barrier to entry, especially smaller businesses or those in B2B sectors.
What Red Facebook Avatars Mean for Marriage Equality
Note: I first wrote this as an opinion piece for the Iowa City Press-Citizen in March 2013 when the red marriage equality avatars took Facebook by storm. With the fall of the Defense of Marriage Act (DOMA) this week, Facebook … 
How to Manage Social Media During Holidays
When it comes time for a holiday, brands have a decision to make before they take the day off — to post or not to post. For many organizations this is a question that comes up with each day of …
Are You Listening?
It’s admittedly a tired stereotype. In TV shows and movies we are beaten over the head with images of the therapist repeating questions back to the patient for comic effect. “What do you think about that?” As a fictitious talk …
Social Media Requires a Service Mindset
My second job ever, and the one I did the longest in high school and college, was working at a grocery store. I loved it (FYI – my first job was washing dishes at a nursing home – not a …
How to Sell Social Media to Management
You’ve taken the first steps. As a marketer, you “get” social media and understand how it can move the needle for your business. However, you still have one big challenge in front of you: management. They don’t understand social media …
What If You Can Only Do One Thing on Social Media?
“If you’re strapped for time and money and can only do one thing on social media, what should that be?” This was the question posed at one of our recent Social Strategy Boot Camp events. Many marketers — especially small …
Why Social Media Events Matter
It’s not often that someone may tell you that your job in social media is like a job in healthcare. Today, I’ll tell you just that. Like you, a doctor does their job every day. They are experienced and they …
Being Fearless with Strategy
In work, as in life, success can be elusive. Adding to matters in our hyper-connected digital culture is the fact that we are bombarded with examples of success left and right. On one hand, this is good as it provides …
Beyond Followers: Elevating Your Passionate Customers
We need more likes on our Facebook page! We need more followers on Twitter! More! More! MORE! Okay. Then what? As brands of all shapes and sizes race to get build an increasingly social brand, the early focus is often …
