When short video recently rolled out to Instagram, many had high expectations for brands that were already killing it on the photo-sharing platform. Now that it’s been a few weeks since Instagram video was added, we’re already seeing brands take …
Recently, at our Social Strategy Boot Camp in Des Moines, an audience member asked, “How do I know my market size or interests when it comes to social media?” One approach we’ve found useful in doing research for clients employs …
Recently honored as the number one app in the U.S. App Store, Twitter’s fun video-based content network Vine is already becoming a playground for brands of all shapes and sizes. While many are finding innovative approaches, some struggle with what …
Pinterest took the social scene by storm after launching its beta in 2010. Now the network that drives more traffic than Google+, YouTube, and LinkedIn combined has made some major changes to their platform that impact brands in a positive …
Last week Facebook announced a redesign of the most traveled page on their site — their homepage or user news feed. This is the first major overhaul for Facebook since September 2011 when they rolled out their Timeline design for …
According to Consumer Affairs, “Over 25,000 Internet consumers from 50 countries shows that nine in every ten Internet consumers trust recommendations from people they know.” Word of mouth marketing has always been one of the most effective ways for businesses to …
Last Thursday Twitter introduced Vine, an engaging new way to create and share concise mobile video content. Actually, Twitter announced their acquisition of Vine Labs and their signature app. Like all things Twitter, Vine is defined by its brevity. What …
On Tuesday, Facebook announced a new feature to their billion-plus users — Graph Search. After heralding this exciting new announcement (video below) many were left wondering what Facebook Graph Search is beyond an enhanced search feature and what it means …
We have a free gift just for you! With a new Instagram user each second, it’s hard for brands to ignore the potential impact of this channel as part of their digital mix. Get the basics on Instagram, see examples of …
Last week, Google announced that they were rolling out Google+ Communities, a feature very similar to Facebook’s popular groups. In thinking about the impact this has on brands, a bigger story is coming to light, and it’s not limited to …