Category Archives: Social Spotlight

July 11, 2013

Social Spotlight

Top Brands Go Behind the Scenes with Instagram Video

instagram video

When short video recently rolled out to Instagram, many had high expectations for brands that were already killing it on the photo-sharing platform. Now that it’s been a few weeks since Instagram video was added, we’re already seeing brands take …


April 25, 2013

Social Spotlight

A Facebook Hack That Helps You Learn About Your Audience

facebook hack

Recently, at our Social Strategy Boot Camp in Des Moines, an audience member asked, “How do I know my market size or interests when it comes to social media?” One approach we’ve found useful in doing research for clients employs …


April 15, 2013

Social Spotlight

8 Most Innovative Brands on Vine

brands on vine

Recently honored as the number one app in the U.S. App Store, Twitter’s fun video-based content network Vine is already becoming a playground for brands of all shapes and sizes. While many are finding innovative approaches, some struggle with what …


March 21, 2013

Social Spotlight

New Pinterest Features Enhance Strategy & Analytics

new pinterest features

Pinterest took the social scene by storm after launching its beta in 2010. Now the network that drives more traffic than Google+, YouTube, and LinkedIn combined has made some major changes to their platform that impact brands in a positive …


March 11, 2013

Social Spotlight

What the Facebook News Feed Redesign Means for Your Brand

facebook newsfeed redesign

Last week Facebook announced a redesign of the most traveled page on their site — their homepage or user news feed. This is the first major overhaul for Facebook since September 2011 when they rolled out their Timeline design for …


February 21, 2013

Social Spotlight

3 Foursquare Tips for Your Business

foursquare tips

According to Consumer Affairs, “Over 25,000 Internet consumers from 50 countries shows that nine in every ten Internet consumers trust recommendations from people they know.” Word of mouth marketing has always been one of the most effective ways for businesses to …


January 28, 2013

Social Spotlight

Twitter’s New Vine App Redefines Video Content in Six Seconds

twitter vine app

Last Thursday Twitter introduced Vine, an engaging new way to create and share concise mobile video content. Actually, Twitter announced their acquisition of Vine Labs and their signature app. Like all things Twitter, Vine is defined by its brevity. What …


January 16, 2013

Social Spotlight

What Does Facebook Graph Search Mean for Brands?

facebook graph search

On Tuesday, Facebook announced a new feature to their billion-plus users — Graph Search. After heralding this exciting new announcement (video below) many were left wondering what Facebook Graph Search is beyond an enhanced search feature and what it means …


December 24, 2012

Social Spotlight

Introducing Instagram for Brands – A Free Ebook for You

instagram ebook cover

We have a free gift just for you! With a new Instagram user each second, it’s hard for brands to ignore the potential impact of this channel as part of their digital mix. Get the basics on Instagram, see examples of …


December 10, 2012

Social Spotlight

Social Network Shifts Brands Need to Watch in the New Year

social network shifts 2013

Last week, Google announced that they were rolling out Google+ Communities, a feature very similar to Facebook’s popular groups. In thinking about the impact this has on brands, a bigger story is coming to light, and it’s not limited to …