Category Archives: Paid Search & Social
What You Can Learn from Fourth of July Search Trends
While the Fourth of July fireworks may be over, we can still learn how to make the most of our nation’s birthday for next year. In a previous post, I listed Google Trends as one of the top three tools … 
Voice and the Future of Search
Last week at the Google I/O conference, CEO Sundar Pichai unveiled Google assistant, a conversational, virtual assistant more sophisticated than Google Now and similar to Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, and the recently released Hound. While some might consider …
No More Right-Side Google Ads: What It Means For You
A month ago, Google removed the right side ads from search engine result pages (SERPs) and said it may add a 4th ad at the top of the page for “highly commercial queries.” The changes caused quite a stir throughout …
How to Use Facebook Carousel Ads to Boost Your Brand’s Impact
This time last year, Facebook was beta testing a new ad format, carousel ads. Based on the initial testing, carousel ads can help lower cost per conversion by up to 50% and cost per click by up to 30%.* Do …
What You Need to Know About Instagram Ads
As more and more social media companies rush to generate revenue and sponsored content dominates feeds that were once entirely organic, Instagram is taking a more deliberate approach. Let’s take a look at what we know and what we need …
5 Steps to Getting Started with Facebook Lookalike Audiences
Think of your best customers. They like you. They trust you. They are loyal to your brand. Now, imagine you could have 100 more of them. Sounds pretty awesome, right? You can, with Facebook lookalike audiences.
Store Visits: Connecting Online Engagement to Offline Conversions
With $42.8 billion spent on internet ads in 2013 and that number growing 15% every year, advertisers are constantly searching for more meaningful metrics. Impressions, clicks, and conversions are great for measuring online engagement, but what actions do online ads …
How to Plan Your 2015 Paid Social Media Advertising Budget
Many businesses use social media to grow awareness and customer loyalty. But for many, “social media increasingly means paid media” as David Berkowitz states in Ad Age. In 2015, Facebook will favor paid ads over organic posts, and Twitter, Instagram, …
Goodbye to Facebook Sponsored Stories (Sort Of)
Last June, Facebook announced several changes to its advertising services that would remove redundancy and streamline Facebook Ads for marketers. At the heart of these changes were Sponsored Stories. Facebook Sponsored Stories are paid ads that show users how their …
3 Keys to Choosing the Right Paid Search or Social Platform
Recently we’ve highlighted several benefits of paid advertising on search and social platforms. Keep in mind these methods of online advertising are most effective in conjunction with a robust online presence and a multi-faceted marketing campaign. Before investing in paid …
