Favorite Things: Direct Mail Done Right

March 4, 2009

“You’ve got to see this,” said my friend and colleague Don as he slid one of the most engaging pieces of direct mail that I’ve seen in a long time across the table … Hear my quick take in the video above. Here is the PURL (Personalized URL) used in the campaign – www.AcceptTheInvitation.com/DonaldCarstensen. An interesting takeaway? With campaigns like this, direct snail mail is almost becoming a boutique media for very small personal campaigns.

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is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.