Category Archives: Blogging
Why Your Business Blog Sucks
Harsh, I know but many need a wake up call when it comes to blogging for business. It’s true that of the 172 million blogs out there, many quit or stop posting after just 3 months. And then there’s the … 
300 Blog Posts & Still Running
This entry marks the 300th post on this blog. As this is something of a milestone I wanted to mark the occasion. I could use this as an opportunity to share my blogging process and best practices. But I’ve done …
How to Make Sense of Blog Categories & Tags
Many — including me — have compared social media management to the act of gardening. And often times a big part of gardening is pruning out-of-control branches and bushes. As the hub of our social media experience, blogs can quickly amass …
Writing Is Selling: Why Content Creation Is Worth the Time
“My employees don’t have time to blog and play on social media. They need to be selling.” Maybe you’ve heard this from coworkers or clients. Or perhaps you’ve even said it yourself. It’s OK. It’s a frequently heard concern as …
Time Management Tips for Creating Better Content
So, now that you’re sold on the concept of content marketing for your brand — what’s next? Probably making some of that aforementioned content, which is also where many businesses hit a snag. You see, developing strong content takes time …
3 Types of Fuel for Your Social Media Campfire
No one responds when I post. We don’t get any comments. I don’t think anyone is listening. If there’s one question I hear the most it’s a variant on these. The sheepish and dreaded admission that their social activity or …
Blogging BS: Why Deadlines & Guest Posts Matter
I rarely rant but I’m going to hop up on my soapbox for a bit and call BS on a few ‘blogging purist’ mindsets that I find counter-intuitive to producing a strong blog with great content. Like ‘social media purists’, …
The Idea Business
Aren’t you going to write this down? We’ve all been to the trendy restaurant where the servers don’t write down your order. How do we know that they got it all and, if they did, that they got it correct? …
How I Blogged Every Week for a Year
Last year, I set a New Year’s resolution that ultimately became one of the most successful goals I’ve set and achieved in my life. Previously my blog suffered from sporadic, unfocused posts. This resulted in a smaller audience with no …
How to Keep from Quitting Your Blog
I’m not a perfect blogger by any means. In fact, I’m writing this because of my experiences quitting blogging through the years. I started my blog about branding and new media in 2005 but have wandered on and off the …
