Want to reach the gamer audience? Microsoft-owned Massive Incorporated has it figured out: sell ad space in the virtual universes of video games. The above screenshot from the game “Anarchy Online” illustrates the point beautifully. If you’re promoting Batman Begins, why buy a generic billboard on the freeway where you speak to the questionably interested masses when you could buy a VG billboard with it’s targeted (and lucrative) demographic? Impressive. With new media you can always drill deeper …
Virtual Ad Space
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Nick Westergaard is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.
