Category Archives: Social Spotlight

Nick Westergaard

By Nick Westergaard on August 17, 2016

Social Spotlight

Instagram Stories: Better for Users, Better for Brands

As I mentioned last month, Instagram is a powerful social network. So I was a bit surprised last week when they announced that they were stealing a feature from social juggernaut Snapchat. In fact, they didn’t even bother to change …


Nick Westergaard

By Nick Westergaard on July 13, 2016

Social Spotlight

Do You Have an Instagram Strategy? (You Should!)

instagram strategy

For the first time in four years I’m not teaching social media marketing to MBAs at the University of Iowa over the summer (fear not — the class will be back this fall). When you teach a topic like social …


Maddy Osman

By Maddy Osman on February 10, 2016

Social Spotlight

6 Steps to Help Your Brand Become a Twitter Thought Leader

twitter

When confronted with the topic of Twitter, most people throw up their arms and say they just don’t get it. Marketing departments at businesses are not all that different in this regard. Both parties struggle when it comes to how to use …


Sarah Moy

By Sarah Moy on September 9, 2015

Paid Search & Social / Social Spotlight

What You Need to Know About Instagram Ads

As more and more social media companies rush to generate revenue and sponsored content dominates feeds that were once entirely organic, Instagram is taking a more deliberate approach. Let’s take a look at what we know and what we need …



Kary Delaria

By Kary Delaria on October 29, 2014

Social Spotlight

3 New Twitter Features You Need to Know About

twitter features

Twitter has been rolling out some significant changes lately and, to be frank, a few of them have me worried that Twitter is going to suck, but before I rush to judgement as a user of the platform, I’ll put on …


Nick Westergaard

By Nick Westergaard on October 2, 2014

Social Spotlight

Should You Care About Ello?

ello

Admittedly the thought of writing an Ello post this early makes me want to throw up in my mouth a little bit. That said, here I sit. For those who haven’t already heard, Ello is the latest social network to …


Macy Koch

By Macy Koch on September 11, 2014

Social Spotlight

4 Strategies for Instagram Takeovers

instagram takeover

If you’re on Instagram, you’ve probably seen the wave of Instagram takeovers from brands, businesses, and the like. By handing over your account, you can cross audiences and followers, showcase talent or projects that your team is working on, and …


Macy Koch

By Macy Koch on August 6, 2014

Social Spotlight

Social Media Image Size Blueprint: Google+ and LinkedIn

linkedin google plus image size

With images becoming more and more central on social networks, it’s hard for brands to ignore this visual shift online. Cover photos, header images, timeline previews, and more on almost every social platform offer tremendous opportunities for marketers. To take …


Macy Koch

By Macy Koch on July 30, 2014

Social Spotlight

Social Media Image Size Blueprint: Pinterest, Instagram & YouTube

social media image size

With images becoming more and more central on social networks, it’s hard for brands to ignore this visual shift online. Cover photos, header images, timeline previews, and more on almost every social platform offer tremendous opportunities for marketers. To take …