Nick Westergaard

By Nick Westergaard on November 20, 2017

Podcast

How to Create “Aha!” Positioning for Your Brand with Andy Cunningham

“The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve Jobs did.” That’s right. Andy played a key role in the launch of the original Macintosh. We discussed all of this on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on October 23, 2017

Podcast

Finding and Following Your Brand’s Purpose with Robin Fisher Roffer

“You’re only a brand if you have meaning beyond your name.” One of the more challenging questions I ask on a regular basis is, “How do you define what a brand is?” Strategist Robin Fisher Roffer didn’t miss a beat. You have to have meaning and communicate it across all touchpoints. You know, the easy stuff! We discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

Why Brands Should Trust the Moment with Jeff Suhy

by Nick Westergaard on October 16, 2017

Nick Westergaard

Better Storytelling Through Empathy with Nancy Duarte

by Nick Westergaard on October 2, 2017

Nick Westergaard

Faster Than Normal Branding with Peter Shankman

by Nick Westergaard on September 11, 2017

Nick Westergaard

Social Sound Bite: Facebook Page Reach Down 20%

by Nick Westergaard on September 8, 2017

Nick Westergaard

Bringing the IBM Watson Brand to Life with Amber Armstrong

by Nick Westergaard on September 4, 2017

Nick Westergaard

Social Sound Bite: Why Email Marketing Still Rules

by Nick Westergaard on September 1, 2017

Nick Westergaard

Alan Alda on Communicating and Relating to Others

by Nick Westergaard on August 23, 2017

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