Nick Westergaard

By Nick Westergaard on February 20, 2017

Podcast

Telling Your Brand’s Story in the Snapchat Age with Jed Record

jed record on brand

“When you don’t answer your customers — you’re sending them a message.” Today we have to meet our audience on an increasingly diverse array of traditional and digital media touch points. None has garnered more headlines over the past year than Snapchat. Jed Record joined us in Iowa last fall for the Social Brand Forum. Since then, both Snapchat and the emerging story media format have evolved even more. We discussed all of this on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on February 17, 2017

Podcast

Social Sound Bite: What Goes Into the Instagram Algorithm

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed new data on how Instagram’s algorithm works. While many thought the algorithm would kill the social network, Instagram is actually stronger than ever. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

3 Keys to Telling Your Brand’s Story

by Nick Westergaard on February 15, 2017

Nick Westergaard

Social Sound Bite: As Snapchat Stumbles, Facebook Flexes

by Nick Westergaard on February 10, 2017

Nick Westergaard

Monday Morning Ad Quarterback: The Best Ads of Super Bowl 51

by Nick Westergaard on February 5, 2017

Nick Westergaard

Social Sound Bite: Rogue Tweets from Badlands National Park

by Nick Westergaard on January 27, 2017

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