Nick Westergaard

By Nick Westergaard on August 22, 2016

Podcast

Brand Yourself or You Risk Being Branded by Others

deb gabor

“It’s brand or be branded.” That’s the ultimatum that Deb Gabor presented this week on the On Brand podcast. The founder and CEO of Sol Marketing and author of the new bestselling book Branding Is Sex explained that if you aren’t talking to your customers, finding out what’s important to them, and making that a part of your brand story, you run the risk of being branded by them. She discussed all of this on the On Brand podcast.


Nick Westergaard

By Nick Westergaard on August 19, 2016

Podcast

Social Sound Bite: Is Twitter in Trouble?

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the latest news out of Twitter. And it’s not super great. With a recently downgraded market share of the US social networking space, Twitter is flailing — adding features, seeing what works, and trying to stop the bleeding. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.