Nick Westergaard

By Nick Westergaard on August 28, 2015


Social Sound Bite: Instagram & Pinterest Up, Twitter & LinkedIn Flat

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the fact that Instagram and Pinterest usage has doubled since they started tracking while Twitter and LinkedIn use is flat year on year. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

5 Simple Steps to More Targeted Digital Marketing

targeted digital marketing

Let’s get back to basics. We read about all of these strategies and tools that can help our businesses reach customers. We want to use them to be more personable and customer-service oriented. We also want to make sure we are measuring our reach and performance. But if we skip the basic step of determining our target market, we may not be earning the return on investment we could be. So, who is your target market? 

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