Nick Westergaard

By Nick Westergaard on March 2, 2015


How to Co-Create Brands with Tom Webster

tom webster on brand

“Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research, Tom Webster spends a lot of his time carefully examining the relationship between brands, their customers, and the media landscape. We discussed all of this during his recent visit to the On Brand podcast.

Nick Westergaard

By Nick Westergaard on February 27, 2015


Social Sound Bite: Facebook Is NOT Dead to Young People 12–24

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact that Facebook is still the dominant social network for this demographic in spite of characterizations to the contrary. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Nick Westergaard

Distrupting the Definition of Branding with Jason Baer

by Nick Westergaard on February 23, 2015

Nick Westergaard

Social Sound Bite: A Modern Family Content Marketing Lesson

by Nick Westergaard on February 20, 2015

Macy Koch

How Brands Can Tell Better Stories Like Journalists

by Macy Koch on February 18, 2015

Nick Westergaard

Why Your Brand Is the Sum of Your Digital Touchpoints

by Nick Westergaard on February 16, 2015

Nick Westergaard

Be a Bill Murray Brand

by Nick Westergaard on February 11, 2015

Nick Westergaard

The Art of Personal Branding with Bryan Kramer

by Nick Westergaard on February 9, 2015

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