Nick Westergaard

By Nick Westergaard on May 21, 2018

Podcast

Why Brands Have to Take a Stand to Stand Out Today with Katie Kern

katie kern

“Why is our industry slow to adapt? Because the way we’ve done things had always worked …” Until it didn’t. While technology has changed the marketing and PR industry significantly, we’re also at a cultural inflection point. People are demanding that the brands that they support take stands on social issues. Katie Kern of Media Frenzy Global discussed all of this and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on May 14, 2018

Podcast

Brand Storytelling at the Santa Barbara Zoo with Dean Noble

“Every animal has a story to tell.” And we didn’t even get to them all! But we tried. This week I chatted with Dean Noble, Director of Marketing of the Santa Barbara Zoo. With a diverse background including the movie business, improv comedy, and theme parks, we discussed live events, storytelling, podcasts, Cary Grant, and more on this week’s episode of the On Brand podcast.


Nick Westergaard

The Legal Implications of Brand Building with Jenny Odegard

by Nick Westergaard on April 30, 2018

Nick Westergaard

Social Sound Bite: Starbucks Steps Up in a Crisis

by Nick Westergaard on April 20, 2018

Nick Westergaard

The Psychology of Branding with Kaye Putnam

by Nick Westergaard on April 16, 2018

Nick Westergaard

Tom Peters on Excellence and Personal Branding

by Nick Westergaard on April 9, 2018

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