Macy Koch

By Macy Koch on October 22, 2014

Measurement & Analytics

The Case for Mathematics in Marketing

mathematics in marketing

I went to college to be a mathematician. During my four years at Simpson College, I also added communications and business degrees to my academic fields of study. At the time, I wasn’t sure how all three pieced together (a trio questioned by faculty and my parents, I’m sure), but I knew that I was vastly interested in each.


Laura Cyrek

By Laura Cyrek on October 20, 2014

Brand Snapshot

Richard Branson’s Gossip Mill, AKA Genius in Viral Marketing

bdd brand snapshot

Success in viral marketing is a coveted accomplishment marketers have spent years worth of budgets attempting to attain. Although no one has quite figured out the perfect recipe for virality, we’ve all envied those well-known brands that seem to do it so seamlessly. So of course, if you know who Richard Branson is, the buzz he’s created in Chicago came as little to no surprise.


Nick Westergaard

The Lowdown on Repurposing Content & Dreamforce 2014

by Nick Westergaard on October 17, 2014

Jordan Rose

The Role of Social Media in Crisis Communication

by Jordan Rose on October 15, 2014

Nick Westergaard

Stories & Slides from the 2014 MarketingProfs B2B Forum

by Nick Westergaard on October 13, 2014

Nick Westergaard

Creative Marketing Today

by Nick Westergaard on October 8, 2014

Jeanette LeBlanc

How to Solve Your Content Marketing Puzzle (Infographic)

by Jeanette LeBlanc on October 6, 2014

Nick Westergaard

Should You Care About Ello?

by Nick Westergaard on October 2, 2014

Nick Westergaard

Social Brand Forum 2014 Recap: Speaker Slides, Photos, & More

by Nick Westergaard on September 29, 2014

Caitlin Wiedenheft

The Impact of Video on Nonprofit Fundraising

by Caitlin Wiedenheft on September 22, 2014

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