“Branding is thousands of tiny punches that add up.” And few deliver as many meaningful little punches as Bark & Co, the powerhouse brand dedicated to bringing joy to dog parents everywhere through innovative products and services like BarkBox. The company and its people love what they do and who they do it for. And it shows. This week, Bark’s Editor in Chief Stacie Grissom joined me for a chat on the On Brand podcast about all of this and much more.
“The only policy you need is ‘don’t be a jerk!'” While this may seem like surprising legal advice, it shouldn’t be considering the source. In addition to being a lawyer, marketing professional, and podcaster, Kerry O’Shea Gorgone is one of the nicest (read: not jerky!) people both online and off. We discussed the legal implications of new forms of media, copyright, podcasting, and more on this week’s episode of the On Brand podcast.
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