Last week at the Google I/O conference, CEO Sundar Pichai unveiled Google assistant, a conversational, virtual assistant more sophisticated than Google Now and similar to Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana, and the recently released Hound. While some might consider this late to the game, Google’s position as a key player means Google assistant could have significant implications for the future of digital marketing.
“You have to build marketing inside out today. It has to come from inside the company.” It’s this kind of hard work that drives John Zissimos, Chief Creative Officer for software giant Salesforce. His work includes growing a coherent brand and bringing a promise to life across a variety of channels online and off. We discussed all of this and more on this week’s episode of the On Brand podcast.
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