Nick Westergaard

By Nick Westergaard on May 14, 2018

Podcast

Brand Storytelling at the Santa Barbara Zoo with Dean Noble

“Every animal has a story to tell.” And we didn’t even get to them all! But we tried. This week I chatted with Dean Noble, Director of Marketing of the Santa Barbara Zoo. With a diverse background including the movie business, improv comedy, and theme parks, we discussed live events, storytelling, podcasts, Cary Grant, and more on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on May 7, 2018

Podcast

Mastering Your Brand’s Verbal Identity with Al Hussain

al hussain

“The CMO for a medium-sized brand is responsible for more words than the editor of a newspaper.” Words matter. And, to this very point, there are a lot of them in the crowded, digital world we find ourselves in. How can you develop a consistent yet flexible brand lexicon? Just ask strategist Al Hussain of Verbal Identity. And that’s exactly what I did on this week’s episode of the On Brand podcast.


Nick Westergaard

The Legal Implications of Brand Building with Jenny Odegard

by Nick Westergaard on April 30, 2018

Nick Westergaard

Social Sound Bite: Starbucks Steps Up in a Crisis

by Nick Westergaard on April 20, 2018

Nick Westergaard

The Psychology of Branding with Kaye Putnam

by Nick Westergaard on April 16, 2018

Nick Westergaard

Tom Peters on Excellence and Personal Branding

by Nick Westergaard on April 9, 2018

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