“If you’re looking at risks, you’re going to want to quantify those risks.” Whether its upset customers, out-of-control advocates, or failed campaigns, marketers have their hands full when it comes to managing online brand reputation in the digital age. In his new book — Managing Online Reputation — Communications Advisor Charlie Pownall does just that. I couldn’t wait to learn more on this week’s episode of the On Brand podcast.
The Super Bowl gives us a chance to see the season’s two best teams go head to head as we enjoy the company of friends and family while indulging in some of our favorite eats (spicing it up this year by combining buffalo chicken and chili!). However, many fans flock to the game to watch the other spectacle — the Super Bowl ads and the increasingly digital conversations they spark. With a price tag of $5 million for just 30 seconds of time, the “big game” takes on new meaning for marketers. 2016 was no exception.
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