Nick Westergaard

By Nick Westergaard on July 24, 2017

Podcast

Designing a Sustainable, Fashion Brand with Hamilton Perkins

hamilton perkins on brand

“The future should be sustainable materials.” After years in finance, Hamilton Perkins discovered his new calling while shopping for a bag. A bag that he couldn’t find. This led him to found Hamilton Perkins Collection, a certified b-corp that crafts bags from recycled plastic bottles and lined with repurposed billboards. Talk about an engaging brand story! We explored all of this and more on this week’s On Brand podcast.


Nick Westergaard

By Nick Westergaard on July 21, 2017

Podcast

Social Sound Bite: What Your Customers Need Most from You

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed what’s most important for customers when it comes to your brand experience. Top Gun themed hint: your customers have a need for speed. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.