Like many this year, I’m nursing a binge-listening hangover after blasting through the hit podcast Serial. The engaging, serialized (get it?) investigation of a 1999 murder from Sarah Koenig and the producers of This American Life left as many questions as answers over the course of its first season. While a second season is coming, Serial’s success has turned a new batch of listeners on to the medium. As a marketer, you might want to sample some of the great marketing podcasts out there.
We do business with brands we know, like, and trust. This tried and true expression has guided marketers for decades, helping us align our organizational beliefs with our actions. However, like most popular axioms it’s easy to nod along at these words without fully internalizing their meaning. Plus digital tools such as social media and content marketing have changed every aspect of how we build brands online and off.
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