Whether you’re someone who gets excited about Comic-Con or you don’t really understand all “the hype” there’s no doubt that you’ve heard of it. Comic-Con International: San Diego is the largest convention of its kind in the entire world, and the largest convention overall in North America.
“In marketing we’re trying to get people to do something. We need to understand why we do what we do. What motivates us?” Building on a career at Coca-Cola and brand consulting, Daryl Weber has devoted himself to connecting the dots of human behavior and branding. He’s the author of the new book Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands. We discussed the book and the science behind it on this week’s episode of the On Brand podcast.
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