Nick Westergaard

By Nick Westergaard on April 23, 2018

Podcast

Better Brand Experience Through Brand Education with Justin Wartell

justin wartell on brand

“Experience is the residue brands leave with people after the product’s gone.” Justin Wartell of Monigle knows a thing or two about brand experience. In working with brands as diverse as FedEx, Quiznos, Mass General, and the Denver Broncos, this brand builder knows that it all comes down to answering the big questions like “Why do we do that?” We discussed brand education, experience, and more on this on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on April 20, 2018

Podcast

Social Sound Bite: Starbucks Steps Up in a Crisis

social sound bite

On this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed how Starbucks is using a recent in-store crisis as an opportunity to step up their employee-training efforts. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.


Nick Westergaard

The Psychology of Branding with Kaye Putnam

by Nick Westergaard on April 16, 2018

Nick Westergaard

Tom Peters on Excellence and Personal Branding

by Nick Westergaard on April 9, 2018

Nick Westergaard

Embracing Brand Citizenship with Anne Bahr Thompson

by Nick Westergaard on March 19, 2018

Nick Westergaard

Social Sound Bite: Why Your Brand Should Be Podcasting

by Nick Westergaard on March 16, 2018

Nick Westergaard

LIVE Onstage at SXSW with Heather Whaling and Wendy Cohen

by Nick Westergaard on March 12, 2018

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