Nick Westergaard

By Nick Westergaard on August 20, 2018

Podcast

Exploring the New Reality of Brand Building with Cathy Hackl

cathy hackl on brand

“Content is expanding — it’s shifting. It used to be 2D and flat.” Now we have VR, AR, MR, and XR. What’s a marketer to do? Luckily, we can get this entire world demystified for us by extended reality expert and futurist Cathy Hackl on this week’s episode of the On Brand podcast.


Nick Westergaard

By Nick Westergaard on August 13, 2018

Podcast

Building a Long-Term Legacy for Your Brand with Lucas Conley

lucas conley

“Brands that endure have long-term ambitions. They make a durable difference.” When it comes to celebrating your brand’s legacy, age is relative. In some industries it’s a benefit while others are looking for the latest, greatest thing. But your legacy is bigger than what you’ve left behind. Business journalist Lucas Conley shared the five pillars that make up a brand’s legacy on this week’s episode of the On Brand podcast.