Category Archives: Blogging

Taylor Corrigan

By Taylor Corrigan on April 27, 2016

Blogging

4 Tips for Avoiding Writer’s Block with Your Blog

Whether you have a blog that needs updating daily, weekly, or even monthly, writer’s block is something that happens to the best of us. If it’s your first blog post you may be stuck thinking that every word should be …


Sarah Moy

By Sarah Moy on November 18, 2015

Blogging

7 Blogging KPIs You Should Be Tracking to Measure Success

So, you’ve tackled your writer’s block and established a strong content strategy with some of Nick’s blogging tips. You’re consistently producing quality content. You’re on a roll! Don’t stop there. Whether you’re blogging to increase brand awareness, establish thought leadership, or …


Nick Westergaard

By Nick Westergaard on November 11, 2015

Blogging

10 Years of Blogging: Lessons Learned, Looking Ahead

blogging

“I’ve been blogging for … well, 10 years exactly.” I found myself saying this phrase during a client meeting and was taken a back. It’s true. I have been blogging for 10 years. Almost to the day. I published my …


Jordan Rose

By Jordan Rose on October 28, 2015

Blogging / Content Marketing

5 Strategies for Writing Compelling Marketing Headlines

We’re all guilty of it. We spend hours writing and obsessing over every word in our blog posts, newsletters, and press releases and then quickly wrap things up with the headline. Unfortunately, according to the “Father of Advertising” David Ogilvy, …


Sara O'Brien

By Sara O'Brien on April 1, 2015

Blogging

5 Tips for Keeping Your Company Blog Relevant

company blog

You have a blog. You plan to write weekly about all of the fun things happening at your company but you’ve now realized that you don’t have something to say weekly and, honestly, your readership hasn’t grown since you started. …


Jodie Toohey

By Jodie Toohey on December 8, 2014

Blogging

Why You’re Stuck for Blog Ideas – And What to Do About It

blog ideas

It’s been a week already. Where did the days go? You know you need to update your blog regularly – it’s what all of the experts say – but you’ve just plain run out of ideas. No matter how hard …


Nick Westergaard

By Nick Westergaard on March 31, 2014

Blogging

Crowd Work: A Case for Not Removing Blog Comments

blog comments

Recently the popular marketing site Copyblogger announced that they would be ending comments on their blog. In their post explaining this move, they outlined several sound reasons for making this switch — conversations about content are shifting to social networks …


Nick Westergaard

By Nick Westergaard on July 1, 2013

Blogging

What’s on Your Blogging Menu?

blogging menu

Blogging for business is both important and challenging. Google’s Zero Moment of Truth data reminds us that people are now consulting twice as many online sources before formally “shopping” online and off. Studies from the Content Marketing Institute and Marketing …


What If You Can Only Do One Thing on Social Media?

one thing on social media

“If you’re strapped for time and money and can only do one thing on social media, what should that be?” This was the question posed at one of our recent Social Strategy Boot Camp events. Many marketers — especially small …


Nick Westergaard

By Nick Westergaard on December 13, 2012

Blogging

How to Monetize Your Blog

how to monetize your blog

One of my favorite blogging idea starters is to take audience questions you’ve received from speaking engagements and answer them with a post (feel free to steal this — I’m sure I stole it from somewhere). In going though my …