Tag Archives: social media marketing

December 14, 2016

Social Media Strategy

Where Should You Focus Your Social Media Marketing?

During the Birds of a Feather discussion on social media marketing at this year’s Social Brand Forum, I was asked … If you could recommend one social media platform a company could use, which one would it be? And, secondarily, does social media …


December 30, 2015

Strategy

27 Experts on Which 2016 Social Media Trends to Watch

With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought …



December 22, 2014

Content Marketing

11 Marketing Podcasts That You Should Be Listening To

11 marketing podcasts

Like many this year, I’m nursing a binge-listening hangover after blasting through the hit podcast Serial. The engaging, serialized (get it?) investigation of a 1999 murder from Sarah Koenig and the producers of This American Life left as many questions …


With Social Media, Everyone’s a Marketer

Everyone’s a marketer. I found myself saying this recently while meeting with a client who is the executive director of a local non-profit. They struggle with being one of the area’s “best kept secrets.” We were talking about educating the …