Tag Archives: rebels guide to email marketing

May 9, 2016


Brands Need to Listen Up Says Elasticity’s Jason Falls

jason falls on brand

http://traffic.libsyn.com/onbrand/Jason_Falls_On_Brand.mp3Podcast: Play in new window | Download“Branding today isn’t that different. It’s just harder.” Jason Falls is a branding, digital marketing and PR expert. The founder of Social Media Explorer, author of No Bullshit Social Media and The Rebel’s Guide …

September 27, 2012

Book Review

Why Email Marketing Needs a Rebel’s Guide (Book Review)

When more stories about what’s new and trendy get reported more often than other stories with relevant and sometimes contradictory data, we blame the “file drawer effect” — as in these other stories get “left in the drawer.” This is …

July 16, 2012

Email Marketing / Interview

Breaking the Rules of Email and Social Media Marketing

Email marketing is taking a page from Mark Twain. Despite obituaries from venerable sources such as as The Wall Street Journal, results from marketers in the trenches show us that these reports of email’s death are greatly exaggerated. Leading the …