Tag Archives: marketing integration

Nick Westergaard

December 16, 2019

Podcast

Building Brand Alignment Internally and Externally with Christopher Wallace

christopher wallace on brand

“We’re the BASF of brand story. We don’t make it but we bring it life.” This analogy perfectly captures the inflection point where Christopher Wallace has built his business. InnerView helps marketing teams take the brand from the boardroom to the customers on the front line. This isn’t as easy as it might sound at first. We discussed all of this and more on this week’s episode of the On Brand podcast.


5 Digital Marketing Mistakes You’re Making (and How to Avoid Them)

digital-marketing-mistakes

Repurposing your content across communications platforms is a great way to expand reach, share a consistent message, and utilize existing material when you’re short on staff and time. And if you didn’t already know, it’s part of being a scrappy …


Nick Westergaard

June 22, 2016

Marketing Integration

Happy Chickens: The Missing Ingredient in Integrated Marketing

happy chickens

Developing an integrated marketing strategy is no small feat. It often involves breaking down barriers between teams to identify and agree upon a common goal. But, that’s only the beginning. A common goal does not an integrated strategy make. Integrating …


Nick Westergaard

March 14, 2016

Podcast

Customer Service Is the New Branding with Jay Baer

jay baer

http://traffic.libsyn.com/onbrand/Jay_Baer_On_Brand.mp3Podcast: Play in new window | Download“Every single time you respond to a customer complaint it increases advocacy. Every time you don’t it decreases it.” Jay Baer would know. For his new book Hug Your Haters, Jay didn’t just write about …


Nick Westergaard

August 12, 2015

Strategy

Marketing in Circles

marketing in circles

When I’m not consulting, coaching, or teaching, I get to do one of my favorite things — speaking to large groups of marketers and business owners eager to build their brands and grow their businesses. Last spring I had the …