Tag Archives: email roi
Social Sound Bite: Email Marketing Is NOT Dead
http://traffic.libsyn.com/onbrand/Social-Sound-Bite-45.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report on which digital marketing tactics are most effective. Guess what? … 
Why Are Marketers Ashamed of Email Marketing?
Lately I’ve heard several marketers woefully admit to a guilty pleasure. They like email marketing. For shame! First of all, email has nothing to do with Pinterest. Second, employing email in your marketing mix won’t impact your Klout score. Finally, …
