Tag Archives: digital strategy
You Need to Deadhead Your Marketing to Grow Your Business
Fall is upon us! I celebrated by throwing my front porch flowers away. This might sound like a pessimistic way to celebrate the season but in doing so I was reminded of how much I loved my flowers. We have … 
5 Digital Marketing Mistakes You’re Making (and How to Avoid Them)
Repurposing your content across communications platforms is a great way to expand reach, share a consistent message, and utilize existing material when you’re short on staff and time. And if you didn’t already know, it’s part of being a scrappy …
Marketing in Circles
When I’m not consulting, coaching, or teaching, I get to do one of my favorite things — speaking to large groups of marketers and business owners eager to build their brands and grow their businesses. Last spring I had the …
Online Isn’t Always the Answer
Over the holidays a relative of mine who has a profitable side business took me aside and asked for my help. His question: should I have a website? My answer may surprise you.
Know, Like, and Trust in the Digital Age
We do business with brands we know, like, and trust. This tried and true expression has guided marketers for decades, helping us align our organizational beliefs with our actions. However, like most popular axioms it’s easy to nod along at …
The Bar Has Been Raised
There’s more to social media than just Facebook and Twitter. New networks are emerging left and right. You don’t just have to start that blog you’ve been pestered about. Now you have to be a full-blown content creator. I know …
How the 4 Ps of Brand Marketing Apply to Digital Marketing
The discipline of brand marketing was created in the 1950s by consumer package goods companies like Procter & Gamble as a way to differentiate their products from their competitors with very similar offerings. Think about the recent example from Mad …
