Tag Archives: customer experience
Choosing Your Customer with Jonathan Byrnes
“In the old days, branding was a very broad thing. Today it’s picking your spot.” Jonathan Byrnes knows a thing or two about building a profitable brand for the long haul. He’s a Senior Lecturer at MIT, founding partner of Profit Isle, and the author of two books and numerous HBR articles. He’s also my guest this week on the On Brand podcast. Enjoy! 
Taming the Brand Experience Beast with Darren Coleman
http://traffic.libsyn.com/onbrand/Darren_Coleman_On_Brand.mp3Podcast: Play in new window | Download“Building a brand is everyone’s job and it’s challenging. It can feel like moving a mammoth.” As the Founder and Managing Consultant at Wavelength Marketing, Darren Coleman helps brands throughout the world like Johnson …
Social Sound Bite: Experience Is Marketers’ Top Challenge
http://traffic.libsyn.com/onbrand/180405_SS.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite — recorded live at the KXIC studios in Iowa City — Jerry and I discussed the latest data from the State of Branding 2018. The report breaks down the biggest …
Social Sound Bite: What Your Customers Need Most from You
http://traffic.libsyn.com/onbrand/Social-Sound-Bite-76.mp3Podcast: Play in new window | DownloadOn this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jerry and I discussed what’s most important for customers when it comes to your brand experience. Top …
Connecting the Dots of Customer Experience with Bill Price
http://traffic.libsyn.com/onbrand/Bill_Price_On_Brand.mp3Podcast: Play in new window | Download“Too often today we over-survey our customers.” As Amazon’s first Worldwide VP of Customer Service, Bill Price is a legend in the field of customer service. As an author and advisor, he continues to …
Creating Experiences Customers Crave with Nicholas Webb
http://traffic.libsyn.com/onbrand/Nicholas_Webb_On_Brand.mp3Podcast: Play in new window | Download“The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences.” Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he’s been …
Designing the Customer Experience with Justine Jordan
http://traffic.libsyn.com/onbrand/Justine_Jordan_On_Brand.mp3Podcast: Play in new window | Download“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jordan and I spent a lot of time talking about mapping the customer journey …
Say It with Video
In our last post we talked about our mantra for employing online video (borrowing a bit from the folks at FTD) — say it with video. We took some of our own advice and used video for our newly added …
Is It Hard to Do Business with You?
Last weekend I went to the store to buy Monopoly and it was damn hard. If you’ve ventured down the game aisle of late you’ve probably noticed that there are a few more versions of the Parker Brothers classic including …
