Tag Archives: customer experience
Choosing Your Customer with Jonathan Byrnes
![jonathan byrnes on brand](https://www.branddrivendigital.com/wp-content/uploads/2021/10/jonathan-byrnes-on-brand.001-1024x538.png)
“In the old days, branding was a very broad thing. Today it’s picking your spot.” Jonathan Byrnes knows a thing or two about building a profitable brand for the long haul. He’s a Senior Lecturer at MIT, founding partner of Profit Isle, and the author of two books and numerous HBR articles. He’s also my guest this week on the On Brand podcast. Enjoy!
Taming the Brand Experience Beast with Darren Coleman
![darren coleman on brand](https://www.branddrivendigital.com/wp-content/uploads/2019/04/darren-coleman-on-brand.001.jpeg)
http://traffic.libsyn.com/onbrand/Darren_Coleman_On_Brand.mp3Podcast: Play in new window | Download“Building a brand is everyone’s job and it’s challenging. It can feel like moving a mammoth.” As the Founder and Managing Consultant at Wavelength Marketing, Darren Coleman helps brands throughout the world like Johnson …
Creating Experiences Customers Crave with Nicholas Webb
![nicholas-webb](https://www.branddrivendigital.com/wp-content/uploads/2016/11/nicholas-webb.001.jpeg)
http://traffic.libsyn.com/onbrand/Nicholas_Webb_On_Brand.mp3Podcast: Play in new window | Download“The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences.” Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he’s been …