Tag Archives: ben and jerrys

January 19, 2015


Living the Brand at Ben & Jerry’s with Mike Hayes

mike hayes on brand podcast

http://traffic.libsyn.com/onbrand/Mike-Hayes-On-Brand_-_11615_11.53_AM.mp3Podcast: Play in new window | Download“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. Mike Hayes began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone …

December 31, 2012

News & Events

2012 Recap: 6 Brand Driven Stories

I’d like to start by stating that I’m not a huge fan of year-end recaps. In fact, prior to writing this I walked by a TV featuring a cable news show with the host and guests decked out in tuxes …

August 13, 2012

Social Spotlight

9 Winning Pinning Strategies for Brands on Pinterest

With comScore clocking Pinterest’s growth rate at 4,000%, it remains the fastest growing social network in the world. With all of these new users jumping on board and pinning their hearts out, how can you ensure that your brand’s products …

March 12, 2012

Social Spotlight

Picture Perfect: 12 Brands Who Are Rocking Instagram

We all know Instagram is a lot of fun. This iOS photo-sharing app with easy filters and addictive social sharing already boasts over 15 million users and was recently named ‘app of the year’ by Apple’s App Store. As businesses …

January 26, 2012

Interview / Social Media Strategy

The Scoop on Ben & Jerry’s Social Media (Interview)

For decades Ben & Jerry’s has been creating innovative flavors and exceptional experiences. In recent years, the Vermont-based ice cream company has used social media to scoop up customer delight far and wide. Mike Hayes, Integrated Marketing Specialist at Ben …