Nick Westergaard

By Nick Westergaard on January 7, 2019

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How Leaders Create Strong Brands with Alberto Lopez-Valenzuela

“Twenty or 30 years ago, business did not have to be connected to society.” Today this is not the case. Author and strategist Alberto Lopez-Valenzuela helps organizations overcome this challenge at several different levels. As Chief Executive at Alva, he helps organizations connect data sets to answer big questions such as this. As author of The Connecting Leader, he helps those at the top lead the charge for change. We discussed all of this and more on this week’s episode the On Brand podcast.

Enjoy This Episode Now

About Alberto Lopez-Valenzuela

For over twenty-five years, Alberto Lopez-Valenzuela has worked in business information and analysis, developing decision-intelligence solutions for Fortune 500 companies. He held roles in marketing, strategy, and corporate development at numerous global enterprises before founding and serving as Chief Executive at alva, a technology-enabled company that creates decision-ready intelligence for the largest companies in the world. Alberto is a visiting professor at Cass Business School, where he earned his MBA and holds an honours degree from the University of the Arts London. He splits his time between alva’s offices in London and New York.

Episode Highlights

Answering the big questions. With today’s tools and technology, answering questions is harder than ever. “There’s a need to connect data sets,” said Alberto on his role at alva. “You have to start with the why — what’s a business outcome you want to achieve.”

Creating a win-win for businesses and society. “Look at Apple. They are profitable but they also have a passion. A company like Patagonia also has a different approach to profit.”

What is Alberto’s book The Connecting Leader all about? “It’s a call to arms for leaders to find their truth. Twenty or 30 years ago, you could agree that business did not have to be connected to society.”

What brand has made Alberto smile recently? Sesame Street! As a parent, I couldn’t agree more.

To learn more, go to the-connecting-leader.com and follow Alberto on Twitter.

As We Wrap …

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

On Brand is sponsored by my new book Brand NowDiscover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.

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Until next week, I’ll see you on the Internet!



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Nick Westergaard
Email Brand Driven Digital

is a strategist, speaker, educator, and author of Brand Now: How to Stand Out in a Crowded, Distracted World and Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. He is the Chief Brand Strategist at Brand Driven Digital, an educator at the University of Iowa, and host of the On Brand podcast. More about Nick.