Category Archives: Social Media Strategy
Avoid Black Hat Social Media
Recently a media outlet phoned me wanting my opinion on a practice they’d gotten wind of — insurance agents using social media sites like Facebook to spy on their customers’ lives so they can adjust their rates based on what … 
With Digital Communications, Timing and Frequency Matter
As the pace of communication is ever-increasing, it can be difficult to gauge the amount of content to distribute and the frequency at which to do so. While there is no cookie-cutter answer, there are a few things to consider …
5 Ethics Tips to Remember for Your Brand’s Social Media
Technology is at our fingertips nearly every second of the day. More powerful than ever before, we are able to share, comment, like and follow postings with the click of a mouse or the swipe of a finger. All are …
Real Time Marketing Is Missing the Point
What began with Oreo’s now famous play during Super Bowl XLVII has become a real time marketing craze – a relentless pursuit by brands to capitalize on an engaged audience and maximize earned impressions.
21 Experts on Which 2014 Social Media Trends to Watch
With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought …
4 Non-Profit Social Media Tips
As an employee of a non-profit organization, we often wonder how to build the social media audience we want, when we don’t have a product to sell. We envy the retailers, manufacturers, and restaurants for the ease of their social …
Social Media As a Lead Generation Machine
You’ve heard it before: social media networks are a marketing platform that provide an opportunity for businesses to connect with their customers. And you may have questioned how to turn those engaging conversations into dollar signs. You’re in luck. In …
Social Media’s Chicken and Egg Dilemma
When it comes to social media, many marketers unwittingly end up in a paradox of circular thinking. How often have you heard – or perhaps even said yourself – something like the following, “Our current social media efforts aren’t working. …
How to Create a Social Media Editorial Calendar
Is your brand new to social media? Are you looking for a way to add purpose to your content? An editorial calendar may be your solution. Whether you’re planning communications for a large corporation or a small non-profit organization, there …
September 2, 2013
Social Media Strategy
Why Your Brand Shouldn’t Fear Negative Comments and Content
Someone wrote something bad on our Facebook page! Delete it quick! Does this sound familiar? While many love how easy social media has made it for brands to talk to their communities of customers and fans, they often have mixed …