Category Archives: Interview

September 6, 2012


Getting Social with Pew Research Center (Interview)

With the political season upon us, there’s a lot of partisan messaging flying around our social media channels. As opinions tweet past us at record speeds, hard data on public sentiment is becoming more important that ever. Recently I chatted …

July 16, 2012

Email Marketing / Interview

Breaking the Rules of Email and Social Media Marketing

Email marketing is taking a page from Mark Twain. Despite obituaries from venerable sources such as as The Wall Street Journal, results from marketers in the trenches show us that these reports of email’s death are greatly exaggerated. Leading the …

May 21, 2012


Tawlk About Social Media Monitoring (Interview)

Brands no longer have a choice on whether or not to ‘get social.’ The cold, hard truth is that all brands are now social as conversations are already taking place whether or not you chose to engage. The first frontier on …

March 26, 2012

Community Management / Interview

New Belgium Brews Community with Social Media (Interview)

I like to write about social media. I also love craft beer. It’s rare when these passions collide but in the case of what New Belgium Brewing is doing on social media, it’s too cool to avoid. The individuals most …

March 15, 2012


MediaTemple Hosts Social Media Support (Interview)

The surest path to social media success comes from aligning your strategy with core organizational goals. Web hosting provider (mt) MediaTemple has done just that, using social to enhance their customer support and, in the process, humanizing a brand many …

March 5, 2012

Interview / Strategy

SXSW Expert Advice: The One Thing You Need to Remember

Each year, SXSW Interactive draws nearly 20,000 attendees from as many as 63 countries throughout the world to Austin to consume over 900 conference sessions. Given these mind-blowing statistics, it’s no surprise that SXSW is a major event in the …

January 26, 2012

Interview / Social Media Strategy

The Scoop on Ben & Jerry’s Social Media (Interview)

For decades Ben & Jerry’s has been creating innovative flavors and exceptional experiences. In recent years, the Vermont-based ice cream company has used social media to scoop up customer delight far and wide. Mike Hayes, Integrated Marketing Specialist at Ben …

Chobani Builds Loyalty with Social Media (Interview)

During a recent Twitter discussion on brands using social media effectively, someone mentioned Chobani greek yogurt. I chimed in noting that I could really use one as I’d just finished a run. Moments later Chobani popped into our conversation offering …

December 19, 2011


Going Viral with Zach Wahls (Interview)

You probably first encountered Zach Wahls on Facebook. Or maybe someone emailed him to you. Regardless of how you happened upon him, chances are you know Zach because a friend shared the video of the moving speech about his family …

December 9, 2011

Branding / Interview

Nordstrom’s Unconventional Holiday Tradition (Interview)

Previously I’ve noted the importance of decking your brand’s halls for the holidays and establishing rituals as a means of building stronger connections with your customers and community. A great example of both is Nordstrom. Holiday decor in department stores …